LiNing 8th Gen 플래그십 스토어 by Yingtao Xu is a highly esteemed winner of the very prestigious 2021 A' Design Award 은상 in 인테리어 공간 및 전시 디자인 Competition Category.

은인테리어· 2021

LiNing 8th Gen 플래그십 스토어

by Yingtao Xu

Client: Li Ning (China) Sports Goods Co., Ltd.

A' Design Award 은상 Winner in 인테리어 Category

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Verified Award Winner

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Colors

The Design

About LiNing 8th Gen 플래그십 스토어

리닝(LiNing) 8세대는 2,049제곱미터 규모의 스포츠 브랜드 플래그십 스토어이다. 디자인은 육상 트랙과 농구 코트에서 영감을 얻었다. 입구에는 리드미컬하게 빛나는 색상 변화 조명 벨트 아래 러닝 제품이 진열된다. 중앙의 LED 스크린은 농구 코트 상부에 설치된 스크린을 연상시키며 농구 상품 진열 공간을 감싼다. 실내 마감은 단순한 시멘트를 사용했고, 진열대는 탄소섬유 질감으로 마감한 금속과 스테인리스 스틸로 제작되었다. 진열대는 분해 후 재활용이 가능해 폐기물을 줄인다. 상품은 명확한 테마별 구역으로 구성되어 있다.

The Recognition

About the A' Design Award 은상

LiNing 8th Gen 플래그십 스토어, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. LiNing 8th Gen 플래그십 스토어, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. LiNing 8th Gen 플래그십 스토어, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.
Dimensions & Packaging: The store's area is 2049 sqm.
Tags: Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear
Production Technology: The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.
Design Challenge: The challenge for this project was to design a flagship store that was not cliched and still felt relatable.
Research: The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.
Inspiration: In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.
Project Duration: The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.
Operation Flow: The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.
Team Members: Designer: Xu Yingtao
Designer: Yu Danfeng
Image Credits: Image #1: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #2: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #3: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #4: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #5: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.