Autumn Sky 선물 상자 by JiaXin Qiu is a highly esteemed winner of the very prestigious 2021 A' Design Award 동상 in 패키징 디자인 Competition Category.

동패키징· 2021

Autumn Sky 선물 상자

by JiaXin Qiu

Client: Artaste

A' Design Award 동상 Winner in 패키징 Category

11,972

Verified Award Winner

Verify Award Status for #110251

View at A' Design Award Press Release Award Badge

Colors

The Design

About Autumn Sky 선물 상자

'가을 하늘(Autumn Sky)'은 중국 전통 월병을 위해 디자인된 선물 상자입니다. 이 상자에는 월병 여덟 개와 나이프·포크 세트, 그리고 전자 캔들이 함께 담깁니다. 측면은 레이저로 조각한 은색 판지 뒤에 프로스트 처리된 PVC 시트를 덧대어 제작했으며, 두 겹의 조각 레이어를 15mm 두께의 EVA 소재로 분리하여 깊이감을 연출했습니다. 뚜껑은 투명 아크릴로 만들어졌습니다. 밤에 캔들을 켜면 조각된 구름과 파도, 숲의 문양이 벽면에 빛과 그림자를 드리웁니다. 이러한 형태는 고대 중국의 창호지를 바른 창살에서 영감을 얻은 것입니다.

The Recognition

About the A' Design Award 동상

Autumn Sky 선물 상자, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Autumn Sky 선물 상자, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Autumn Sky 선물 상자, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a Chinese moon cake gift box. In particular, the entire gift box uses a large area of laser carving. Laser carved every leaf, every small animal, every wave is carefully sketched. This is not only a gift box, but also a lamp. When the electronic candle in the middle is opened at night, it will reflect a beautiful picture of light and shadow on the wall through the two-layer combined paper carving pattern on the side. The lid is made of acrylic acid. There are eight moon cakes, knives and forks and electronic candles in the middle. The design elements are clouds, waves and forests.
Dimensions & Packaging: Width 210mm depth 210mm height 200mm
Tags: Laser, carving, acrylic, Luminous, 3D
Production Technology: This box use multicolored silver paper to carve with laser. Paste a frosted PVC sheet on the back of the paper. The near view and far view are separated by 15mm EVA material. The cover is made of transparent acrylic.
Design Challenge: The effect of laser engraving is more delicate than knife version. In order to make the whole gift box both ornamental and portable, this work selects acrylic as the material. Acrylic increases the transmission and refraction of light, is undoubtedly the most perfect material. Although laser can carve very fine patterns, but the overall design needs to find a balance, not excessive pursuit of complexity, in the aesthetic and material outline, also consumed a lot of time.
Research: In this packaging design, the most difficult thing is to balance the luxury and cost of packaging design. Therefore, laser cardboard was selected as the main material of this design. Use the right laser power to carve the paper because if the power is too high, the paper will be scorched and too small to cut. The final result is obviously advanced. The double-layer laser engraving silver paperboard shows a good perspective effect. The total cost of the whole gift box is only 15 dollars.
Inspiration: This design shows the interaction between light and shadow, the interaction between tradition and fashion. Inspired by the windows of ancient China. Before the glass was invented, Chinese people used thin paper to stick it on the pane. The paper can be light-proof and windproof. Then people paste some paper carvings on the thin paper to increase the aesthetic feeling of light and shadow. This design is to process the living material in art.
Project Duration: The project has been completed in Shanghai in July 2020.
Operation Flow: Open the lid and take out the box containing the candle and knife and fork. Take out 8 mooncakes, light the candles and put them at the bottom of the box.