Hiroshima Terrace 기업 아이덴티티 by Shinji Arashigawa is a highly esteemed winner of the very prestigious 2021 A' Design Award 동상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.
동그래픽· 2021
Hiroshima Terrace 기업 아이덴티티
Client: Storm Graphics
A' Design Award 동상 Winner in 그래픽 Category
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- Verified Award Winner
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The Design
About Hiroshima Terrace 기업 아이덴티티
히로시마 테라스는 순수한 다이아몬드 패턴을 통해 정체성을 표현합니다. "물의 도시"이자 한때 "잉어의 도시"였던 히로시마의 유산에서 영감을 받아, 이 디자인은 일본 잉어의 우아한 형태와 미쓰비시의 상징적인 색상을 융합하여 장소와 브랜드를 하나의 조화로운 비전으로 통합합니다.
The Recognition
About the A' Design Award 동상
Hiroshima Terrace 기업 아이덴티티, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Hiroshima Terrace 기업 아이덴티티, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Hiroshima Terrace 기업 아이덴티티, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo for the in-house space for communication (HIROSHIMA TERRACE) creates a shape similar to the torii gate of Miyajima, so it can emphasize the uniqueness of Hiroshima. And also, the reason why it uses the carp shape is that Hiroshima has long been called the city of water, and that it was also called "the city of carp" because carp lived there. Therefore, we have tried overlapping it with the image of Nishikigoi wearing the Mitsubishi colors to express both Hiroshima and Mitsubishi.
- Dimensions & Packaging
- Poster 728mmx1030mm
Sign 200mmx200mm - 900mmx1200mm - Tags
- Hiroshima, Terrace, Mitsubishi, Carp, world, DIA
- Production Technology
- The poster is offset printed and represented by process colors and gold grid lines.
The carp shape of the in-house sign is made of magnets so that it can be placed anywhere you like.
The rooms name created an original fonts.
This poster is expressed only in the shape of a diamond. - Design Challenge
- the reason why it uses the carp shape is that Hiroshima has long been called the city of water and that it was also called "the city of carp" because carp lived there. Therefore, we have tried overlapping it with the image of Nishikigoi (a brocade carp) wearing the Mitsubishi colors "red, black, and white" to express both Hiroshima and Mitsubishi.
- Research
- This is the visual identity, the sign, or the artwork for the office space.
It has developed with the keyword "from Hiroshima to the world". The logo for the in-house space for communication (HIROSHIMA TERRACE) uses its initial HT and creates a shape similar to the torii(Shinto shrine archway) gate of Miyajima, so it can emphasize the uniqueness of Hiroshima. - Inspiration
- This poster is expressed only in the shape of a diamond.
The ripples of water represent the spread to the world.
In addition, the carp is also said to be the "incarnation of the dragon" and represents the regal presence.
We expressed the Mitsubishi Corporation "Incarnation of a dragon" expanding "from Hiroshima to the world", and made it a poster as the artwork. - Project Duration
- The project started in October 2019 and finished in December 2019. The creation of poster variations continues.
- Operation Flow
- This is the sign of each room of the Mitsubishi Corporation Hiroshima branch
It is a design of a communication space to unite the feelings of the Mitsubishi Corporation and group companies.
It is expressed using the carp that is the identity of Hiroshima. - Team Members
- Graphic Designer:Shinji Arashigawa
Interior Designer:Ryoutarou Kouduma
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