Huashuang Liu and Jingzhang Xiao의 Dream of the Blue M6 Plus 바이주 포장은

디자이너 Huashuang Liu and Jingzhang Xiao의 작품 Dream of the Blue M6 Plus 바이주 포장은은(는) 매우 권위 있는 2021 A' Design Award 은상의 패키징 디자인 부문에서 탁월한 수상작입니다.

은패키징· 2021

Dream of the Blue M6 Plus 바이주 포장은

디자이너: Huashuang Liu and Jingzhang Xiao

클라이언트: Jiangsu Yanghe Distillery Co., Ltd

패키징 부문 A' Design Award 은상 수상작

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인증된 수상작

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A' Design Award에서 보기 보도 자료 수상 배지

색상

디자인

Dream of the Blue M6 Plus 바이주 포장은 소개

Dream of the Blue M6 Plus는 현대적인 미학을 반영한 고급스러운 디자인을 채택했습니다. 블루 보틀과 드립 장식이 있는 골드 라벨은 절제된 고급스러움을 보여주며 국제적인 맛을 자아낸다. "드림드롭"이 필요합니다. 창의성의 원천으로 워터드롭 보틀과 크리스탈 커버를 스타일링 심볼로 활용합니다. 구조가 자연스럽고 위에서 아래로의 전환이 부드럽습니다. 혁신적인 기술과 소재의 고급스러운 질감으로 품질도 크게 향상되었습니다. 디자인은 모델링, 색상, 장인정신 및 인체공학적 기능을 통합합니다.

수상 인정

A' Design Award 은상 소개

Dream of the Blue M6 Plus 바이주 포장은, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Dream of the Blue M6 Plus 바이주 포장은, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Dream of the Blue M6 Plus 바이주 포장은, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

디자인 비하인드

프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: Dream of the Blue M6 Plus has become a representative image of Chinese Baijiu. With the growth of consumption and economic globalization, the design of this Baijiu seeks to breakthroughs a traditional style of Chinese Baijiu. The concept of it is about high-end, valuable, stylish, and practical. The design transfers the idea of the product has a good Baijiu body with a large volume through developing a technological design and aesthetic side.
치수 및 패키징: Bottle:103 mm x 103 mm x 307.3 mm
Box:154 mm x 118 mm x 345 mm
태그: crafts, Baijiu, spirit, packaging, art
생산 기술: 1.Cover: The general structure adopts a implosion anti-counterfeiting system; and top of the cover is peacock blue, which also adopts electroplating、gold stamping and tracing technology. The neck of cover is a combination process of electroplating、screen printing and gloss oil.
2. Bottle: Increased capacity compared the old one. It also adopts blue and gold as the design of color matching. For spraying technology, the original translucent blue upgrade to opaque matte pearl blue.
3.Box: The paper adopts a holographic anti-counterfeiting technology and platinum embossing technology, also combined with screen printing and embossing process; The fixing mode of the inside bottle changes to an anti-sliding bottom slot and ribbon fixation on the top of bottle.
디자인 과제: Focusing on high-end, valuable, stylish, and practical features, this product has been achieved several breakthroughs, such as image design、intelligent anti-counterfeiting, application of new structures and processes, and quality improvement. From "Yanghe Blue, Dream Drops, high-end quality, 550ml unique capacity, intelligent anti-counterfeiting, new patented technology" and other aspects, support the brand to create product uniqueness and differentiation.
연구: This product meets people's needs for more refined and high-end daily necessities, also M6 Plus has become a partner of China's aerospace industry. It helps the development of aerospace and serves the society by holding several public welfare activities. Consumers' recognition of product quality, brand, packaging and other aspects, combined with Yanghe's continuous development, bring about the sustainable development of products.
영감: The main color of the product is blue, which continues the unique "blue culture" of Yanghe. The gold matching design is the finishing touch, creating a rich visual hierarchy. The bottle shape continues to follow the original creative concept of "Dream Drop". The structure is very beautiful and the transition is smooth from top to bottom. The design integrates modeling, color, craftsmanship, and ergonomic function, also focusing on the user's experience, the overall visual effect.
프로젝트 기간: The project started in Novermber 2018 in Nanjing,Jiangsu and finished in November 2019, Nanjing, Jiangsu.
운영 흐름: This product combines intelligent anti-counterfeiting, strengthened layer by layer from outside to inside. Adopting four-in-one anti-counterfeiting Baijiu box and anti-counterfeiting cover, which are the most advanced technology in the industry. It can achieve a stronger blow to counterfeit production and sales from the front end, safeguard brand rights and interests, and make users more assured. At the same time, the high-end appearance and deep connotation of M6 Plus expresses customer's status and taste.
팀원: Designer: Huashuang Liu
Designer: Xueqian Zhang
Designer: Jingzhang Xiao
이미지 출처: Image #1: Photographer Huashuang Liu, Dream of the Blue M6+, 2020.
Image #1: Illustrator Xueqian Zhang, Dream of the Blue M6+, 2020.
Image #1: Creator Jingzhang Xiao, Dream of the Blue M6+, 2020.