동 그래픽 · 2021
Lazarus Effekt 캠페인 일러스트레이션
by Lara Wilkin
- A' Design Award 동상 2021 in 그래픽
- CLIENT: Lara Wilkin
- Estimated Number of Design Views: 11,654
- Verification code 3157E59B3C · Verify this award
Colors
About Lazarus Effekt 캠페인 일러스트레이션
라자루스 이펙트(Lazarus Effekt)는 라자루스 효과를 알리기 위한 크로스미디어 인식 개선 캠페인을 위해 제작된 캠페인 일러스트레이션 시리즈이다. 고생물학자 데이비드 자블론스키가 만든 용어인 라자루스 효과는 한때 사라졌거나 멸종된 것으로 여겨졌던 생명체가 다시 발견되는 현상을 뜻한다. 일러스트레이션에는 다시 발견된 식물과 동물이 담겨 있다. 각 대상은 흑백 벡터 그래픽으로 그려졌으며 세밀한 묘사가 풍부해, 오래 들여다볼수록 더 많은 요소를 발견할 수 있다. 대형 프린트는 포스터, 전단, 배너, 인포그래픽을 하나로 연결하는 시각적 매개체 역할을 한다.
About the A' Design Award 동상
Lazarus Effekt 캠페인 일러스트레이션, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Lazarus Effekt 캠페인 일러스트레이션, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Lazarus Effekt 캠페인 일러스트레이션, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.
Press Kit
- Unique Properties
- The development of The Lazarus Effect is based on the theme of the Lazarus-Effect, as coined by paleontologist David Jablonski. This pertains to the unintentional rediscovery (by accident, through expedition or through relocation projects) of a previously lost or considered extinct form of life.
The project is a multimedia awareness campaign using black and white vector illustrations of representatives from flora and fauna that are currently subject to the Lazarus-Effect.
The illustration of the German Lazarusse should act as the visual key of the campaign and unite all components.
The large prints attract attention, you can't overlook them.
The black and white vector style combines the different media parts of the campaign.
At the tall buildings they look admonishingly at the viewer.
They were considered extinct by humans and returned as symbol of warning. - Dimensions & Packaging
- main illustration 32000 mm / 23428 mm
- Tags
- Lazarus Effect, education, social graphics, natural sciences, mass extinction, extinction, animal welfare
- Production Technology
- Drawn layout and adobe illustrator vectors
- Design Challenge
- The hardest part was it to visually compress the complex topic of the Lazarus-Effect into a social education campaign and to transport the informations on a interesting way. All parts build on each other and the main illustration and the printed media are such a part of a big construction with guerrilla marketing, social media and online marketing, exhibition concepts (museum and pop-up-exhibition) and merchandise products with a charitable shop in favor of species protection. It was difficult to read into the specialist knowledge of anthropological, biological and paleontological.
The black and white style in detail and the rich contrasted illustrations are the best way of visualization and communication for this serious topic. - Research
- Research with anthropological, biological and paleontological literature, as well as support of various natural history museums. The design is rich in detail. They illustrations are drawn as vector graphics in black and white and thus fits in well as a eye-catcher in the colorful city. The graphics are structured in such a way that the viewer can discover more and more. The main Lazarus illustration with all campaign Lazarusse has a very oversize-format and invites to look for the details. The Topics are compressed and build on on each other.
The animals look admonishingly at the viewer.
The hashtag takes the user to the social media and the Lazarus homepage. - Inspiration
- The Lazarus effect is a largely neglected and largely unknown topic.
The results were concluded through the findings of an educational cross-media social campaign, consisting of print media in the form of campaign posters / flyers / banners and information graphics, the development and the planned establishment of the brand HashtagLazarusEffekt, social media marketing and merchandising products of the brand, a supporting web concept, as well as guerrilla marketing strategies. - Project Duration
- The project startet in may 2020.
Other parts of the Lazarus Effect campaign:
https://competition.adesignaward.com/viewdesign.php?ID=111223
https://competition.adesignaward.com/viewdesign.php?ID=111428 - Operation Flow
- The illustration of the german Lazarusse are develop to accompany and introduce the Lazarus Effect campaign.
- Image Credits
- Lara Wilkin
