Green Light Tea Garden 차 포장 by Ren Huang Fang is a highly esteemed winner of the very prestigious 2021 A' Design Award 금상 in 패키징 디자인 Competition Category.
금패키징· 2021
Green Light Tea Garden 차 포장
Client: Green Light Tea Garden
A' Design Award 금상 Winner in 패키징 Category
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- Verified Award Winner
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The Design
About Green Light Tea Garden 차 포장
그린 라이트 티 가든(Green Light Tea Garden)은 유기농 차를 위한 패키지 디자인이다. 사용한 찻잎 찌꺼기와 재활용 티백 종이로 만든 종이를 사용하였으며, 손으로 제작한 장섬유 종이에 친환경 잉크로 인쇄하였다. 일러스트레이션에는 대만 핑린 지역에 서식하는 네 가지 토착 동물, 즉 무늬수리부엉이(작은목도리소유리새올빼미), 대만문착, 스윈호꿩, 에메랄드빛 청개구리가 담겨 있다. 각 동물은 구름, 산, 숲, 물이라는 지역의 자연 환경 속에 배치되었다. 패키지는 선물 상자와 소형 파우치로 구성되며, 유기농 차와 자연 보호의 연결 고리를 설명한다.
The Recognition
About the A' Design Award 금상
Green Light Tea Garden 차 포장, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Green Light Tea Garden 차 포장, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Green Light Tea Garden 차 포장, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging material is designed to protect environment and indigenous species. It is made of used tea leaf residue as well as tea bag paper. Its illustration technique combines the four creatures in Pinglin (Collared Owlet, Formosan muntjac, Lophura swinhoii, Emerald green tree frog) and integrates them into the local environment (Cloud, Mountain, Forest, Water). The packaging is finally printed with eco-friendly ink, providing the feeling of a symbiosis between world and nature.
- Dimensions & Packaging
- gift box：Width 246 mm x Depth 256 mm x Height 100 mm
bag：Width 94 x Height 103 mm
Paper use: tea residue paper/grain paper - Tags
- green light tea garden，eco-friendly organic tea，onebook design，taiwan，pinglin，ren huang fang
- Production Technology
- Tea leaf residue is used to make the packaging material. The production process must integrate filtered tea residue and handmade paper. Environmentally-friendly ink is then printed on the handmade long fiber paper, adhering to the spirit of environment protection.
- Design Challenge
- In response to the spirit of environmental protection, the packaging use tea leaf residue that has to be produced into paper. The production process must overcome the combination of filtered tea leaf residues and handmade paper, and also environmentally-friendly ink printing on handmade long-fiber paper. It requires a substantial amount of time and paper mill research and development, as well as continuous experimentation on printing techniques, because it is fairly different from the general material technology and production. By doing so, Green Light Tea Garden promotes the environmental protection spirit.
- Research
- The founder promotes environment protection spirit by using organic plants and indigenous species at the same time. The packaging production also adheres to the same spirit by making use of tea dregs and tea bag paper. Along with the simple and easy-to-understand illustrations of indigenous animals integrated to the local natural environment printed on the package with environmentally friendly ink, everyone can become aware that Green Light Tea Garden cares for the environment.
- Inspiration
- Green Light Tea Garden is located in the upper region of the Feicui Reservoir, where the Beishi River springs in Pinglin, Taiwan. The founder uses organic plants as well as indigenous species to protect and promote the natural environment. To echo the spirit of environmental protection, the paper used in the packaging is made of recycled tea bag paper and tea dregs.
- Project Duration
- Completed in May 2020 and exhibited in Pinglin, Taiwan in July 2020
- Operation Flow
- Use organic tea for the protection of the environment and local fauna,
and through the packaging design, inform everyone of the importance of
organic tea for caring for the environment. - Team Members
- Artistic Director: ren huang fang
Designer:pang chih sung
Illustrator: chiu li chi
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