은 한정판 · 2021
DeliPeruano Signature 포장
- A' Design Award 은상 2021 in 한정판
- CLIENT: DeliPeruano
- Estimated Number of Design Views: 38,840
- Verification code 6B241F04AD · Verify this award
Colors
About DeliPeruano Signature 포장
DeliPeruano Signature는 엄선된 식물 성분으로 만든 프리미엄 피스코 페어링 키트입니다. 포장 디자인은 미니멀리스트와 전통적인 스타일을 동시에 결합합니다. 은색 잉크를 사용하여 깨끗함과 우아함은 제품의 순수성과 높은 품질을 나타내며, 손으로 만든 질감과 재료는 페루 주류의 전통을 나타냅니다. 일반적으로 병 디자인과 상자의 다른 요소는 제품의 특성을 보여주고 강조하여 제품을 독특하고 바람직하게 만드는 감각적 경험을 얻을 수 있게 해줍니다.
About the A' Design Award 은상
DeliPeruano Signature 포장, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. DeliPeruano Signature 포장, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. DeliPeruano Signature 포장, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.
Press Kit
- Unique Properties
- DeliPeruano Signature is a Premium Pisco Pairing Kit made in a limited edition with selected artisanal botanicals. Its package design combines a minimalist and traditional style to convey its value and uniqueness, making it desirable to the user. Cleanliness and elegance denote the purity and high quality of the products, through the use of typography, black and silver ink printed directly on the bottles and small details such as textures and fine finishes. Graphic details, antique-style illustrations and rustic materials refer to the tradition and craftsmanship of this Peruvian liqueur.
- Dimensions & Packaging
- The box measures 17 x 14 x 38 cm.
Pisco bottle measures 6 x 31 cm.
The glass jars measure 4 x 9 cm each. - Tags
- packaging, liquor, limited edition, handcrafted, minimalist design, graphic design
- Production Technology
- For the packaging design, the designer chose different materials such as glass bottles with cork lids, a handcrafted box made with reused wood, kraft paper, adhesive paper and jute rope, as well as silver ink and other fine finishes. Different printing systems were used for the production: direct screen printing on the bottles, screen printing on wood on the outside and inside of the box, and offset printing for the complementary materials such as labels, hangtag and leaflet.
- Design Challenge
- The most difficult part of this project was the production possibilities for the results desired, the materials and the small number of editions. It required an uncommon type of production for this type of goods and it was difficult to get a quality silkscreen with an artisan producer and with a graphic design of such small dimensions. I overcame it doing a lot of research, testing and design adjustments.
- Inspiration
- This product needed to be shown as something unique and desirable, standing out among the other piscos in Peru. That's why I chose a minimalist and elegant graphic design printed directly on the bottle instead of the common paper label, to showcase the product's attributes, combined with handcrafted and recycled materials that add a sensorial experience. For the typography and graphic details, I did a visual research and took inspiration from old Peruvian stamps and liquor labels, as well as old engraved botanical illustrations.
- Project Duration
- The project was started in January and finished in April 2018, in Lima, Peru.
- Operation Flow
- The kit’s box comes with a hanging tag on the outside as an introduction to the product. Once opened, user finds an elegant black envelope containing a welcome brochure. Next is the Pisco bottle with a minimal printed design that allows to see the purity and transparency of the liquor. Its white back label contains detailed information about the product. In a closed compartment are the botanical jars with their name printed on them. On the wooden lid you can see the logo and the edition number.
- Image Credits
- Photographer: Jürgen Korn, 2018.
