Kum-Kum 물 포장은 by Backbone Branding is a highly esteemed winner of the very prestigious 2021 A' Design Award 금상 in 패키징 디자인 Competition Category.

금패키징· 2021

Kum-Kum 물 포장은

by Backbone Branding

Client: Backbone Branding

A' Design Award 금상 Winner in 패키징 Category

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Verified Award Winner
Verify Award Status for #111780

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Kum-Kum 물 포장은

병의 네 면에는 대칭형 물방울이 있는데, 두 개는 위쪽을 향하고 두 개는 아래쪽을 향하고 있으며, 이는 역동적인 실체화를 통해 물의 형태를 형성합니다. 라벨과 로고는 Backbone Branding이 라벨과 채워진 병을 결합하여 물의 투명성과 가소성을 역학적으로 보여줍니다. 뒷면 라벨의 블루틴트가 병과 조화롭게 어우러지며, 액체를 통과하는 빛의 굴절로 인해 병이 눈에 띄게 되며, 블루틴팅으로 인해 투명 라벨에 있는 브랜드의 흰색 로고가 더욱 뚜렷해집니다. 뒷면 라벨.

The Recognition

About the A' Design Award 금상

Kum-Kum 물 포장은, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Kum-Kum 물 포장은, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Kum-Kum 물 포장은, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The uniqueness of the project lies in the fact that it is difficult to figure out where the structure of the bottle has started and where it has ended.
The structure, design, selected colors, transparency, label, and logo - all form a solid entity with the water inside.
When rotated the bottle transforms into a drop of water in movement.
Dimensions & Packaging: Width 65mm x Depth 55mm x Height 320mm
Tags: water, transparency, minimalism, structure, packaging, design, dynamics
Production Technology: PET bottle
Transparent label
Design Challenge: Our goal was to showcase the characteristics of water and make them emerge through our design. It needed to be different and stand out from the other brands.
The technology for this new structural design manufacturing is new in Armenia. Initially, the bottle is not cylindrical, its design has a shape similar to a rectangular prism with a droplet-like shape inside it. Whenever we created the design, it faced some difficulties in printing houses and we were compelled to change it 2 times, after which the printing house ordered a new printing machine to be able to get the result according to the design.
Research: Many experiments have been conducted to make this plastic bottle reflect the characteristics of water and make them emerge through our design. The structure of the bottle has been created per consequence of observation of the water in its dynamic state: its movement has become the structure of our bottle.
The label and logo, are designed in order to help show the transparency and plasticity of the water in its dynamics.
Inspiration: The inspiration was drawn from the unique attributes of water, from its transparency to minimalism and its appearance as a droplet when it is in a dynamic state.
Therefore, the form of the falling water droplet was incorporated into the design of the bottle, giving the whole structure a dynamic shape.
Project Duration: The project started in September 2019 in Yerevan, Armenia, and finished in February 2019.
Operation Flow: It breaks the all-known stereotypes of the water bottle and gives tribute to the water by being the simulation of the form and transparency of the water.
Team Members: Creative Director: Stepan Azaryan
Designer: Mariam Stepanyan
Content Writer: Grace Jerejian
Video Maker: Levon Manukyan
Video Editor: Levmotion
Image Credits: All photo credits to Backbone Branding
Video Credits: Levon Manukyan, Kum-Kum, 2019
Video Editor: Levmotion