Who's That Eating 팝업 그림책 by Keitaro Sugihara is a highly esteemed winner of the very prestigious 2021 A' Design Award 금상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.
금그래픽· 2021
Who's That Eating 팝업 그림책
Client: Keitaro Sugihara
A' Design Award 금상 Winner in 그래픽 Category
- 49,833
- Verified Award Winner
- Verify Award Status for #111800
The Design
About Who's That Eating 팝업 그림책
이 인터랙티브 팝업북은 각자 좋아하는 간식을 즐기는 일곱 마리 동물의 이야기를 담고 있으며, 각 동물의 독특한 먹는 방식을 보여주는 3D 팝업 접이 구조가 특징입니다. 각 팝업은 한 장의 페이지 컷아웃과 입 안쪽을 드러내며 구조적 안정성을 더하는 뒷받침 페이지로 디자인되었습니다. 이러한 단순한 디자인은 종이 콜라주 일러스트레이션과 결합되어 각 동물에 생동감을 불어넣습니다. 텍스트에는 일본어 의성어를 통한 먹는 소리가 포함되어 있어, 동물들이 우적우적 먹는 모습을 따라 독자가 페이지를 열고 닫도록 유도합니다.
The Recognition
About the A' Design Award 금상
Who's That Eating 팝업 그림책, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Who's That Eating 팝업 그림책, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Who's That Eating 팝업 그림책, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This interactive pop-up book features seven different animals enjoying a snack, each with their own unique 3D pop up fold showcasing their eating style. Each pop up was designed with just a single page cut out. This simple design, combined with paper collage illustrations, brings life to each animal as they jump out from the page. The text includes eating sounds via Japanese onomatopoeia, encouraging the reader to open and close the pages as the animals munch away.
- Dimensions & Packaging
- 180 mm x 195 mm x 25 mm
- Tags
- Picturebook, Childrenbook, Popupbook, Bookdesign, graphicdesign,
- Production Technology
- Traditionally, pop up books are created by pasting folded paper onto a bound page. With a younger audience in mind, I closely considered book durability in my design process. I challenged myself to design each pop up using a single cut and folded page, laminated against a printed backing page that reveals the inside of each mouth. If the page happens to tear, this design makes it easy to repair.
Each illustration was hand collaged with various materials and papers to create my own textures and colors. - Design Challenge
- The biggest challenge in this project was to design seven distinct pop ups that accurately depict each animal’s unique eating motion.
- Research
- For research, I looked at several pop up books for inspiration. I was curious about their approaches to book production and storytelling. I found that there are many complex pop up books right now, and I wanted to counter that by making something simple and durable, yet effective and interesting.
Prototypes were tested by a dedicated quality control specialist, my young son Ito. - Inspiration
- After experimenting with paper to make a simple pop up, I found that the pop up moved as I opened and closed the folded paper. This motion reminded me of an animal eating, which inspired me to create a picture book.
- Project Duration
- The project started in December 2014 in Tokyo and finished in December 2019 in Tokyo. Published in May 2020.
- Operation Flow
- For each spread, the reader is greeted with a different snack and an animal's hand. Who's that eating? To reveal the animal pop up, the page is extended out from the center. The alternative was to flip to a new page, but I aimed to keep each prompt contained. This design ensures a smooth flow from question to answer.
- Team Members
- Publisher : TOKYO SHOTEN Ltd.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
