Ecological Journey 기프트 박스 by Pufine Advertising Ltd. Co. is a highly esteemed winner of the very prestigious 2021 A' Design Award 은상 in 패키징 디자인 Competition Category.
은패키징· 2021
Ecological Journey 기프트 박스
by Pufine Advertising Ltd. Co.
Client: Wuhan Little Bee Food Co., Ltd.
A' Design Award 은상 Winner in 패키징 Category
- 26,925
- Verified Award Winner
- Verify Award Status for #111804
The Design
About Ecological Journey 기프트 박스
'생태 여행(Ecological Journey)'은 지역에서 생산된 꿀과 차를 담는 기프트 박스입니다. 디자인에는 거친 나무 붓으로 그려낸 자연 풍경이 담겨 있으며, 지역의 동물들과 명소가 표현되어 있습니다. 박스의 각 면이 하나의 완결된 그림을 이루고 있어, 박스를 단독으로 감상할 수도 있고 여러 개를 조합해 더 큰 그림으로 완성할 수도 있습니다. 뚜껑은 약간 거친 질감의 초목지(그래스·우드 페이퍼)로 제작되었고, 본체는 골드 카펫지를 사용했으며, 박스는 종이 끈으로 묶여 있습니다. 앞면에는 그림이, 뒷면에는 자유롭게 그림을 그릴 수 있는 라인 스크린이 인쇄된 카드가 함께 동봉되어 있습니다.
The Recognition
About the A' Design Award 은상
Ecological Journey 기프트 박스, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Ecological Journey 기프트 박스, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Ecological Journey 기프트 박스, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a collection of locally produced honey and tea. 1. Integrated local treasured animals and scenic spots, painted three series of natural ecological scenes with rough wooden brushes to improve product quality and on-site experience. 2. Each side of packaging is a complete picture, which can be combined independently or mutually to increase the visual experience and sales combination. 3. Fixed with twine in combination to reflect product features and reduce packaging cost.
- Dimensions & Packaging
- Length:240mm, width:80mm, height:140mm
- Tags
- Gift box, package, honey, flower, tea, nature, Shennongjia, animal, culture
- Production Technology
- The upper and lower covers of the packaging materials are made of ringed grass and wood paper with a slightly rough texture, the box body is made of golden carpet paper, and the lacing is made of paper cord, which is consistent with the natural, plain and environmental characteristics of the original ecological products.
- Design Challenge
- 1. Creatively, according to the characteristics of products, local nature, culture and product characteristics should be fully explored. 2. Combined with the sales environment, studied the display and display of products and the visual changes of different serialized combinations. 3. Considering the packaging cost in terms of packaging structure, add a booth in the box to reduce the loss of mailing and carrying.
- Research
- The package is sold in local tourist stores and distributed as a local signature product. Therefore, in terms of design, 1. Consider how to combine local natural resources and use expressive methods and materials to reflect product characteristics. 2. Study display effects and combination changes in display and sales process to improve sales. Study the interaction and communication with consumers combined with the theme of nature conservation.
- Inspiration
- Shennongjia is a world famous natural ecological reserve. Rare plants and endangered animals under state first class protection thrive here. They are the guardians of this place. Good ecological environment has created the local tourism industry and featured products. The creation is inspired by nature. It is hoped that people will pay more attention to nature and agricultural products protection when they travel and buy products. Everyone is the "patron saint" of the natural home.
- Project Duration
- The project began in September 2019 and will be completed in December 2019
- Operation Flow
- 1. The design of the product combines the local nature, culture and tourist attractions, as well as the characteristics and themes of the product itself, to enhance the consumer experience.
2. Visual changes brought by different images and packaging combinations can promote sales interaction.
3. The product is attached with a card, the front side can be used as a decorative painting display, the back side is a line screen, you can doodle at will, increase the experience of participation. - Team Members
- Designer: xiang shasha;
Creative Director: Zhang Yanhui;
illustration: Tong Meng
Customer Service Director: Zhou Xiaoli
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