Bellativita 패니백 by Nasrin Bagheri is a highly esteemed winner of the very prestigious 2021 A' Design Award 철상 in 패션 및 여행 액세서리 디자인 Competition Category.

철액세서리· 2021

Bellativita 패니백

by Nasrin Bagheri

Client: Nasrin Bagheri Studio

A' Design Award 철상 Winner in 액세서리 Category

14,988

Verified Award Winner

Verify Award Status for #112096

View at A' Design Award Press Release Award Badge

Colors

The Design

About Bellativita 패니백

디자이너는 "적을수록 풍요롭다"는 신조를 받아들여 단순함을 그녀의 접근 방식의 핵심으로 삼았습니다. 피에트 몬드리안의 체크무늬 예술과 순수함을 향한 그의 추구에서 영감을 받아, 그녀는 각각 하나의 삶의 개념을 상징하는 원색을 사용하여 퍼즐 가방을 만들었습니다. 벨라티비타(Bellativita)는 원형 기하학으로 형성되었으며, 잘려진 부분이 손잡이 역할을 합니다. 이 다목적 가방은 벨트, 백팩 또는 핸드백으로 착용할 수 있어 일상적인 사용은 물론 특별한 행사에도 적합합니다.

The Recognition

About the A' Design Award 철상

Bellativita 패니백, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Bellativita 패니백, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Bellativita 패니백, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: P.Mondrian tried to see the world simply but "not over reduce", after years of attempt, he could show this simplicity in the best way through his lines and main colors. N.B STU has also designed "Bellativita" in such a way that in a geometric form and with a simple flow for placing the hand and hidden lumbar strap, as well as systematic division of colors, it has achieved a form that besides symmetry and suitability of lines and selection of particular colors, It can be set with various styles.
Dimensions & Packaging: 210 (Diameter) mm × 40 (Depth) mm
Tags: Fashionable, Color Fashion, Fanny Bag
Production Technology: Based on the investigations and examinations done by the designer, the most important factors for choosing a fabric is being animal friendly and then being hydrophobic; as a result, water doesn’t penetrate the fabric, it does not stain easily, and there is no need to wash it frequently. Thus, suite fabric has been used in this product because of having synthetic fibers.

Other materials that are used in this product are adhesive pads to stick different layers of the bag and cardboard to tighten the bag. The leather embroidery industry has also been used in this product.
Design Challenge: As a woman, the challenge that I used to be involved with was to set my bag with my clothes and the mass that each bag occupies, and I was trying to eliminate this issue. But the challenges do not end here, and I had a lot of challenges during the design. The first challenge that I was faced with was what materials should be used to make the prototype, and the cardboard made me understand that the Bellativita must be strong enough to place the hand easily on that and keep the things safe inside the bag. The next point that I was faced with was the size of the strap, which I understood that the best option is to make it in the form of a belt to fit any size. And the last point was finding a professional person to make Bellativita and I realize that most people are afraid of seeing differently and do not follow new things and most people want me to change my design but this issue made me more determined to present a different design and break the structures.
Research: For the present project, the research was first about style and choosing the way. For the designer, looking simply was considered as one of the main elements in the design, following this point of view, she encountered with the works of Piet Mondrian. After that, in order to design a different and beautiful bag, field research was done to completely recognize the user's desires and tastes. After passing the necessary processes, in order to determine the weaknesses and strengths of the design the prototype was made with replica, then to reach a design with observance of ergonomics the required improvements were made. Now, Bellativita is ready to spend the whole day and night with you.
Inspiration: Bellativita committed to this motto (less is more). A bag that is at the same time simple and minimal focuses on versatility in order to be user-friendly. Using the circle form which is the mother of all geometric shapes and the colored puzzle checkered of the bag are indicative of liberty and living simply. These colored checkered are taken from the paintings of P.Mondrian. Put its strap on your waist or shoulder or you can take away the strap and hold it in your hand like a dignified lady.
Project Duration: This project began in November, 2018 in Tehran. In the first month, research on minimalism and the works of Piet Mondrian were studied. Next field further research was done to choose form, colors, and exploring similar products on the market. Then I reached the design section and the initial model and then the main model were made in July, 2019 in Tehran. This product has not been displayed in any exhibition before.
Operation Flow: Bellativita has a simple operation since it can be transformed from a night bag to a day bag and vice versa, by only adding a waistband to attach to the waist and for shoulder use.
This bag can easily change use just by removing and adding a strap. Moreover, its simple but distinctive form for placing hand has given a special beauty to that.
Bellativita can be set with any color theme since it’s a kind of useful bag for both daily use and night parties and also main colors have been used in this product to create a different look.
Image Credits: Image #1 : Mandana Rostami, Nasrin Bagheri, Nasrin Bagheri, Bellativita, 2019.

Image #2 : Mandana Rostami, Nasrin Bagheri, Nasrin Bagheri, Bellativita, 2019.

Image #3 : Mandana Rostami, Nasrin Bagheri, Nasrin Bagheri, Bellativita, 2019.

Image #4 : Mandana Rostami, Nasrin Bagheri, Nasrin Bagheri, Bellativita, 2019.

Image #5 : Mandana Rostami, Nasrin Bagheri, Nasrin Bagheri, Bellativita, 2019.