COseries 다이내믹 비주얼 아이덴티티 by COdesign Ltd is a highly esteemed winner of the very prestigious 2021 A' Design Award 은상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

은그래픽· 2021

COseries 다이내믹 비주얼 아이덴티티

by COdesign Ltd

Client: COdesign

A' Design Award 은상 Winner in 그래픽 Category

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The Design

About COseries 다이내믹 비주얼 아이덴티티

COseries는 디자인 회사 COdesign을 위해 개발된 다이내믹 비주얼 아이덴티티 프로그램이다. COseries는 회사 로고를 다양한 형태로 선보이며, 각 버전은 저마다의 이야기를 담고 있다. 주제는 사회적 이슈, 기념일, 성과, 사람과 문화 등을 아우르며, 매달 새로운 작품이 제작된다. 작업은 포토 매니퓰레이션, 디지털 일러스트레이션, 3차원 모델링, 모션 렌더링, 수작업 종이 커팅 기법으로 완성된다. 모든 결과물은 심벌마크와 동일한 2 대 1의 가로세로 비율을 유지한다.

The Recognition

About the A' Design Award 은상

COseries 다이내믹 비주얼 아이덴티티, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. COseries 다이내믹 비주얼 아이덴티티, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. COseries 다이내믹 비주얼 아이덴티티, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: COdesign managed to make its mark in the design industry through this self-branding initiative. Unlike the rest, this series did not just portray the dynamism of the brand’s logo but also the creativity and expertise of the company and its members. The purpose was simple - design for impact and present the logo in various ways to communicate diverse stories.
Dimensions & Packaging: Horizontal & square dimensions for optimal viewing experience dependent on selection of platform/venue. However, the aspect ratio of the mark that is 2:1 (Width:Height) is the same for every final output (physical, digital, static or motion) throughout the series.
Tags: logo, identity, dynamic branding, logo system, graphic design, 3d, motion graphics, self promotion, self expression, codesign
Production Technology: The team has taken a variety of approaches while executing each of the ideas in this series. While some concepts have been created using photo manipulation processes on Adobe Photoshop, others have been completely digitally illustrated using Adobe Illustrator; while some have been modeled and generated using 3D techniques and software like Cinema 4D and ZBrush, others have been hand-crafted with paper and scissors. The motion renders were generated using Adobe After Effects and Unreal Engine.
Design Challenge: The challenges include the continuous process of learning and embracing new technologies and techniques with each new idea, as well as the portrayal of the concepts in a manner that stays relevant and meaningful to the audience. Keeping the content confined to the CO shape is quite demanding too. Execution requires more solution-based thinking compared to the ideation phase, and that's when most of the challenges occur and are solved by the team.
Research: Every month, the creative team researches causes and occasions and decides on a number of concepts to showcase through this series. Brainstorming sessions are conducted every 3 to 4 weeks and the outcomes along with the evaluated data are collected and reimagined to develop content that is meaningful and informative. The series is created with all insights kept in mind at all times to provide the audience with a wholesome experience.
Inspiration: A diverse team of individuals, with passion for design and heart for people, dreamt of applying their thoughts, knowledge and experience into an original series of self-expression through the company logo. COseries was born to create impact on minds and lives. The inspiration came from Google’s famous doodles - alterations of the Google logo created to commemorate holidays, events, achievements, and historical figures.
Project Duration: The COseries project began in the year 2016 and continues to be a running project with new content planned and designed every month. The origin is Bangladesh but it caters to a global audience.
Operation Flow: With a cohesive blend of design, psychology and technology, each design in this series has been crafted to be realized as a thought-provoking piece of art on its own, thus depicting how we can use our skills and expertise to positively impact the world for an improved future. Every piece has a tale that inspires the audience to imagine a better planet and to work towards it together. At COdesign, we believe that everyone deserves a better tomorrow.
Team Members: Amit Richard
Sheikh Sanjid Ahmed
Tajrian Binte Zaman
Alfred Michael
Fahreen Islam
Murad Hossen
Mahbub Joy
Tonmoy Rahman
Bushra Zerin
Fatehul Joy
Ishmam Ahmed