철 패키징 · 2021
Beltur Go 식음료 패키지
by Musa Celik
- A' Design Award 철상 2021 in 패키징
- CLIENT: Beltur
- Estimated Number of Design Views: 14,268
- Verification code B20C0D754A · Verify this award
Colors
About Beltur Go 식음료 패키지
Beltur Go는 대규모 도심 공원에서 사용하도록 디자인된 식음료 패키지 제품군입니다. 푸드 박스를 음료 컵 위에 올려놓고 빨대가 박스를 관통하도록 설계되어, 한 손으로 음식과 음료를 함께 들 수 있습니다. 박스에 마련된 작은 접힘 부위를 펼치면 소스를 담을 수 있는 공간이 됩니다. 푸드 박스는 위에 포크를 얹어 단독으로 사용할 수도 있습니다. 모든 부품은 350g 브리스톨지에 오프셋 인쇄로 제작되었으며, 플라스틱 폐기물을 줄이기 위해 플라스틱 대신 종이를 사용했습니다. 각 패키지는 간편한 보관과 운송을 위해 평평한 상태로 공급됩니다.
About the A' Design Award 철상
Beltur Go 식음료 패키지, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Beltur Go 식음료 패키지, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Beltur Go 식음료 패키지, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.
Press Kit
- Unique Properties
- The package enables you to hold your food and drink together with one hand.
The food box can be placed on the drink cup since the straw can go through the box. Additionally, the box has small folded areas that can be opened to put sauces inside. The food box can also be used by itself with a fork added on top. We also designed a pack which can be used as a tray to hold coffee, water and cookies.
Compared to classical packaging, this design makes it easier to consume while on the move or sitting on a bench. - Dimensions & Packaging
- Cold Drink and Snack: 200 mm x 120 mm x 120 mm
Hot Drink and Snack: 200 mm x 70 mm x 100 mm
Snack: 80 mm x 120 mm x 120 mm
Turkish Coffee: 190 mm x 90 mm x 35mm - Tags
- Snack, Take Away, Food Box, On The Go
- Production Technology
- All packaging was produced using 350 grams of American Bristol paper using offset printing.
- Design Challenge
- For convenience in storage and transportation, all designs had to arrive at the point of sale packed flatly. The challenge was to design in a way to make sure it is not difficult for the seller to open and use those flat packages.
- Research
- Living in a big city is exhausting, and everybody wants a break in the urban areas. We observed that people spend time in these parks where our client Beltur serves food and drinks. However, the parks lack suitable areas to sit and eat. Our design brings a solution to this issue.
Also, Istanbul is a crowded city where everyone has little time to have a break during work time. Therefore, we designed this package accordingly, enabling consumers to have a meal while in a rush.
We also searched for the best material to use for the packaging. We used paper -that will be recycled easily- instead of plastic to reduce plastic waste. - Inspiration
- Many people visit parks or gardens to relax. However, food and beverage consumption might turn into a problem in these areas. For our client Beltur, a company that provides food and beverages inside the large parks in Istanbul, we have created a design that will provide a solution when there are no tables and chairs to enjoy a meal.
Our primary inspiration was to make everyday life better and more enjoyable. Thanks to the new packaging design, it is a lot easier to handle and consume meals. - Project Duration
- The project took place between June 2020 and August 2020 in Istanbul.
- Operation Flow
- Having a quick meal in urban green areas is now remarkably easy with Beltur Go. With the help of the design, food and beverages are held with one hand, and the other hand is left idle for consumption.
The section where the food is placed provides hygiene and convenience compared to the past because it can be closed or opened more properly when desired.
Furthermore, a more effective branding area was implemented in all packages.
Moreover, unlike the regular plastic packs, we used paper as the material in this design instead of plastic to reduce plastic waste. - Image Credits
- All photos taken by Musa Çelik.
