동 패키징 · 2021
XQ New Year Gift Box 선물 상자 패키지
by Shaofeng Pan
- A' Design Award 동상 2021 in 패키징
- CLIENT: Xiamen Ruibo Haoyi brand consulting Co., Ltd
- Estimated Number of Design Views: 9,408
- Verification code D712C7D060 · Verify this award
Colors
About XQ New Year Gift Box 선물 상자 패키지
XQ 신년 선물 상자는 명절 선물 세트를 위해 제작된 패키지 디자인이다. 이 상자는 중국 음력으로 돼지해였던 2019년에 만들어졌다. 내부에는 붉은색을, 외부에는 금색을 사용하였다. 중앙에는 대련(춘련), 사자춤, 연꽃, 잉어, 전투 깃발이 어우러져 형성된 원형 패턴이 십이궁도와 결합되어 표현되어 있다. 세트에는 금도금 돼지, 워크스루 노트, 기념 주화, 달력, 금도금 펜이 담겨 있다. 제작 기법으로는 입체 엠보싱, 드립 플라스틱(에폭시 드롭), 금박 가공이 적용되었다.
About the A' Design Award 동상
XQ New Year Gift Box 선물 상자 패키지, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. XQ New Year Gift Box 선물 상자 패키지, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. XQ New Year Gift Box 선물 상자 패키지, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.
Press Kit
- Unique Properties
- XQ new year gift box was made in 2019, the year of the pig in Chinese lunar calendar. We chose "Golden Pig" and its surrounding elements to interact with mobile game fans of Honor of King to deliver the core value of "caring for fans". The whole gift box is super festive with red inside and gold outside.The center of the box is a circle pattern, which is composed of traditional Chinese elements such as couplets, lion dance, lotus flower, carp and battle flag. What’s more, it increased the western elements of twelve constellations. The Sino-west is more consistent with the openness and compatibility of the current youth group, and it is easy to gain their recognition.The combination of square and circle symbolizes the square earth and spherical heaven. By contrast, the visual focus is concentrated on the circle, obviously outstanding. The sculpted lines on the box surface are the iconic metal shields of XQ. The metallic brings a mechanical sense, which is consistent with the tough style of the team and XQ's identity as the e-sports club.The package includes gold-plated pig, walk-through notes, commemorative coins, pig year calendar and a gold-plated pen. The gift box is of great collectable value. Not only considering the item separation in box, we also designed the bag for gift box, so that the whole product can better meet the demands of Spring Festival gifts.The year of the pig calendar was created with twelve constellations. Combining with twelve constellations, the battle IP of ox, tiger and pig in calendar create unique images. Supplemented by witty words, the gift box is more interesting.Speaking other details, with deep greetings and blessings for Spring Festival, the text used the auspicious words, such as "not to be exchanged even for gold", "everything is fine" to make emotional communication with fans.
- Production Technology
- By use of a variety of production techniques, such as three-dimensional bump, drip plastic, bronzing, etc, the packaging design of XQ gift box becomes more detailed and delicate.
- Inspiration
- The newly designed XQ IP images are ox, tiger and pig, three Chinese favourite mascots respectively symbolize XQ not fear strong enemies, brave, good at fighting and cherish fans. XQ- Honor of King Club is a famous e-sports club of KPL (King Pro League). Honor of King is a mobile game that has largest population of users in the world, KPL not only gets great attention but will guide the professional development of China’s e-sports. As a member, XQ club is the one of KPL's top team based on team performance, competitors influence and fans interaction.
