Akbank ATM 현금자동입출금기(ATM) 인터페이스 by Akbank T.A.S

Akbank ATM 현금자동입출금기(ATM) 인터페이스 by Akbank T.A.S is a highly esteemed winner of the very prestigious 2021 A' Design Award 은상 in 인터페이스, 인터랙션 및 사용자 경험 디자인 Competition Category.

은인터페이스· 2021

Akbank ATM 현금자동입출금기(ATM) 인터페이스

by Akbank T.A.S

Client: Akbank

A' Design Award 은상 Winner in 인터페이스 Category

40,401

Verified Award Winner

Verify Award Status for #114208

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Akbank ATM 현금자동입출금기(ATM) 인터페이스

아크방크(Akbank) ATM은 현금자동입출금기를 위해 설계된 웹 기반 인터페이스이다. 이 인터페이스는 1024×768 픽셀 화면에 구현되며 영어, 독일어, 러시아어, 프랑스어 등 여러 언어를 지원한다. 개인화된 대시보드는 사용자 행동 패턴과 금융 의사결정 모델을 바탕으로 콘텐츠를 제시한다. 간결한 레이아웃과 명확한 정보 구성은 사용자가 각 단계를 쉽게 따라갈 수 있도록 돕는다. 모바일과 유사한 접근 방식으로 익숙한 인터랙션을 활용하며, 평균 거래 시간은 이전보다 약 10초 단축되었다.

The Recognition

About the A' Design Award 은상

Akbank ATM 현금자동입출금기(ATM) 인터페이스, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Akbank ATM 현금자동입출금기(ATM) 인터페이스, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Akbank ATM 현금자동입출금기(ATM) 인터페이스, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Automated-Teller-Machine experience is one of the pillars for the journey of Akbank of being the future of banking with seamless omnichannel experiences and taking digital transformation to the next level in all areas. It is aimed to be the preferred and recommended cash transaction center that everyone can use the mobile like experience with a smart personalized dashboard based on behavior patterns of users and offers based on their financial decision models.
Dimensions & Packaging: 1024px X 768px screens within an Automated-Teller-Machine device
Tags: Banking, Personalized Experience, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
Production Technology: The design was developed as web-based with multiple language options like English, German, Russian, French, etc.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: React.js, JavaScript, HTML5, CSS3, Java, Node.js
Design Challenge: While working away from the physical device and its environment, designing a digital experience within an actual environment is such a sophisticated challenge. Also, during the design process, another issue was ambiguous conditions of physical environments and their impact on users. The physical environments of Automated-Teller-Machines were visited to observe the routines of users and to understand better.
Research: With a human-centric approach, through a future-proof and mobile-like experience, it is aimed to support a broad range of user types and serve their needs. To achieve this, it was not only benefited from a wide range of research methods but also used data and user behavior patterns to drive design decisions. Moreover, several user testing sessions like A/B testing, usability testing, and accessibility testing were conducted to validate the hypothesizes during the prototyping period.
Inspiration: The starting question was "How to Design Automated-Teller-Machines in a revolutionary way?". Although the number of monthly usage of Akbank ATM is around 19 million, its experience was outdated and inefficient. While the cash-centric Automated-Teller-Machine experience is still relevant in Turkey, Akbank defines the future of their experience as an important touchpoint, by considering its evolution.
Project Duration: The project's process started in March 2019, in Istanbul. The first release was in 2020. It is still an ongoing journey with design updates and user feedback.
Operation Flow: Akbank designed a new experience of Automated-Teller-Machines with the mission of being future proof and sought to leverage new and old technologies to pioneer future banking. Financial clarity is provided through simple and insightful designs using data and customer insights. With the new mobile-like approach, users feel more personal via familiar interactions, the smoother and self-sufficient experience. Also, the average length of transactions is less by approximately ten seconds.
Patents: Copyrights belong to Akbank T.A.Ş, 2020.
Team Members: Dilara Gül
Gizem Öncü
Ayhan Arslan
Anıl Emmiler
Mete Eraydın
Itır Akel
Akbank Design and Development Team
R/GA London Team
Image Credits: Image #1: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #2: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #3: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #4: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #5: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Video Credits: Illustrator Akbank Design Studio, Akbank ATM, 2020