Organic Rice 가방은 by Kazuo Fukushima and Haruka Takeuchi

Organic Rice 가방은 by Kazuo Fukushima and Haruka Takeuchi is a highly esteemed winner of the very prestigious 2022 A' Design Award 은상 in 패키징 디자인 Competition Category.

은패키징· 2022

Organic Rice 가방은

by Kazuo Fukushima and Haruka Takeuchi

Client: China State Farms Agribusiness Corp

A' Design Award 은상 Winner in 패키징 Category

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Verified Award Winner
Verify Award Status for #114666

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Organic Rice 가방은

이 프로젝트는 우창에서 맛있는 쌀을 만드는 장인들의 마음을 담은 프로젝트입니다. 디자인 아이디어는 천연 황금색 카펫입니다. 광활한 논이 금빛으로 보이는 장면과 연계하여 디자인을 만들었습니다. 패키지는 황금색 쌀 카펫으로 장식되어 있습니다. 그래서 진공포장 형태는 큐브 같은 블록이다. 또한 오리의 일러스트는 유기농업을 증명하기 위한 것이다. 우창 유기농업의 가치를 심플하게 패키지화한 디자인.

The Recognition

About the A' Design Award 은상

Organic Rice 가방은, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Organic Rice 가방은, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Organic Rice 가방은, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wuchang is the most famous rice producing area in Heilongjiang Province, China. Among them, this organic rice is most carefully grown by farmers. My design team observed this place and had a very special experience. The landscape of harvesting in the vast fields is all golden and very beautiful. In addition, The farmers raise ducks in the fields and the rice is free of pests. This is proof of pesticide free. This is a project to package Wuchang organic rice.
Dimensions & Packaging: The first layer: vacuum packed
Surface: matte.
Width 100mm x Depth 200mm x Height 50mm 500g
Tags: Organic, Rice, Package, China, Duck
Production Technology: The product has a two layer structure. The first layer is a clear vinyl bag that is vacuum packed to keep it fresh after factory. The second layer is a polyvinyl chloride bag, which has design elements and handles. The surface is matte. In addition, a transparent part is designed on the lower right corner so that the condition of the rice can be checked.
The rice is printed in gold to express a brilliant image.
Design Challenge: The creative idea is natural golden carpet. We verified the design, which is associated with the scene where a vast rice field looks golden. It is a trimmed design of a golden rice carpet. In addition, Added an illustration of a duck to prove organic farming. The design that simply expresses the value of organic farming.
Research: Analysis of boutique supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese rice market.
Inspiration: There is a rich land located in Heilongjiang Province, northern China. It is extremely cold in winter there, with the lowest temperature of minus 30 degrees. Harsh natural environment is ideal for raising high quality natural rice. The Wuchang rice is grown in this area with pleasant weather and quality water. The rice is protected with duck. During the season of harvest, rice fields look like golden carpets. This wonderful scene and environment is the inspiration of this design.
Project Duration: The project started in September 2019 and finished in September 2020 in Shanghai.
Operation Flow: First, analyze the market and understand the current situation
Second, target analysis to verify what kind of design consumers will like.
Third, brand analysis compare with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample production, color check, etc.
Finally, check the finished product.
Patents: Copyrights belong to CHINA STATE FARMS AGRIBUSINESS (GROUP) CORP.,
Team Members: Creative Director: Kazuo Fukushima
Art Director: Haruka Takeuchi
Copy Writing: Zhou Ying
Project Management: Xu Xuehua
Image Credits: Image: Photographer zhu Jie