Nuscents 만화경 립스틱 by En Ke and Yuancao Pan

Nuscents 만화경 립스틱 by En Ke and Yuancao Pan is a highly esteemed winner of the very prestigious 2021 A' Design Award 철상 in 패키징 디자인 Competition Category.

철패키징· 2021

Nuscents 만화경 립스틱

by En Ke and Yuancao Pan

Client: Shanghai Youfei Cosmetics Co., Ltd

A' Design Award 철상 Winner in 패키징 Category

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Verified Award Winner

Verify Award Status for #115479

Visit Site View at A' Design Award Press Release Award Badge

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The Design

About Nuscents 만화경 립스틱

본 제품은 메이크업 제품의 패키징 구조를 혁신하고 발전시키기 위한 과감한 시도입니다! 메이크업 제품의 디자인과 개발에 새로운 아이디어와 방향을 제시합니다. 본 제품은 젊은 층이 관심과 감성으로 소통하기를 좋아하는 '크로스오버 디자인' 제품에 부합합니다. 브랜드 문화, 제품 기능, 환경 보호, 기술 혁신 측면에서 화장품 산업 전체의 발전을 촉진할 수 있습니다. 본 제품은 중국과 미국에서 특허를 획득했으며, 중국과 미국의 디자인 어워드도 수상했습니다!

The Recognition

About the A' Design Award 철상

Nuscents 만화경 립스틱, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Nuscents 만화경 립스틱, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Nuscents 만화경 립스틱, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Innovative application of cross-border packaging design, Design features: 1. Cultural innovation; 2.Functional innovation; 3.Environmental protection; 4. Technological innovation.

The moment the Kaleidoscope lipstick is opened, it is separated into two products, "The lipstick belongs to the mum, and the Kaleidoscope belongs to the kid!" This product is a gift between mum and kid, as well as a gift between friends, lovers and relatives! This is a product warm your heart!
Dimensions & Packaging: Outer packaging size (kaleidoscope): length 18cm, diameter 3.6cm;
Internal product size (lipstick): length 14cm, diameter 1.4cm.
Tags: Kaleidoscope, lipstick, dream, beauty, crossover design
Production Technology: The two products of lipstick and kaleidoscope are combined through innovative design and technology. The product structure stability problem, the collision problem between the glass material and the lipstick tube, and the heat preservation problem were solved.
Design Challenge: Difficulty 1: How to create and find an intermediate that can express the brand concept of "dream and beauty".
Difficulty 2: What kind of packaging can contain the common emotions of people under multiculturalism and resonate with most people?
Research: This product is a bold attempt to innovate and develop the packaging structure of makeup products! Bringing new ideas and directions for the design and development of makeup products. This product fits the "cross-border" product that young people love to communicate with interest and emotion. It can promote the development of the entire cosmetics industry in terms of brand culture, product function, environmental protection, and technological innovation. This product Environmental protection: not easily discarded packaging, greatly ease the waste generation, and has been put into the commodity market!
Inspiration: The inspiration comes from people is yearning for dreams and beauty.
The kaleidoscope represents everyone is longing for beauty and dreams in childhood, while lipstick is people is pursuit of beauty after they grow up. Organically blending beauty and dreams, a single product has more functions!
Project Duration: The project started in Shanghai in January 2019 and was completed in Shanghai in October 2019. It was listed on the Chinese market in December 2019.
Operation Flow: 1. Using a kaleidoscope as the outer packaging of the long lipstick, the two products are combined.
2. Open the top cover of the kaleidoscope to take out the built-in long lipstick. (See Figure 2)
3. Take out the long lipstick, put back the top cap of the kaleidoscope, and the kaleidoscope can be used again.
Patents: innovative packaging method! Chinese patent number: ZL201930669113.4; USA patent number: US10,606,088 B1.
Copyright: KE, EN.
Design features: 1. Cultural innovation: multicultural resonance; 2. Functional innovation: giving a single beauty lipstick more possible functions. 3. Environmental protection: The packaging method that is not easy to discard greatly reduces the generation of garbage. 4. Technological innovation: technological innovation and development to realize the above-mentioned functions.
Team Members: Creative Design: EN KE
Executive Design: EN KE
Executive Design: YUANCAO PAN