Spazio Lenovo 플래그십 스토어 인테리어 by Alessandro Luciani is a highly esteemed winner of the very prestigious 2021 A' Design Award 은상 in 인테리어 공간 및 전시 디자인 Competition Category.
은인테리어· 2021
Spazio Lenovo 플래그십 스토어 인테리어
Client: Alessandro Luciani
A' Design Award 은상 Winner in 인테리어 Category
Verified Award Winner
Verify Award Status for #115699The Design
About Spazio Lenovo 플래그십 스토어 인테리어
스파치오 레노버(Spazio Lenovo)는 총면적 900제곱미터, 2개 층에 걸쳐 조성된 플래그십 스토어 인테리어입니다. 1층은 프로모션 행사와 쇼도 개최할 수 있는 유연한 전시 공간입니다. 디스플레이 테이블은 얇은 유리 상판에 모니터를 매입해 제품의 디지털 정보를 제공합니다. 대형 LED 월이 천장을 관통하며 솟아올라 거리에서도 보입니다. 계단은 이색성(다이크로익) 유리로 마감되었으며, 각 단에는 LED 조명이 설치되어 있습니다. 13개의 수직 녹색 기둥이 정원 구역을 형성하여 기술과 자연이 어우러집니다.
The Recognition
About the A' Design Award 은상
Spazio Lenovo 플래그십 스토어 인테리어, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Spazio Lenovo 플래그십 스토어 인테리어, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Spazio Lenovo 플래그십 스토어 인테리어, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Concept store of about 900 square meters spread over two floors.
One of the first innovations is the abolition of cash desks, all payment transactions take place on the move and in digital form The ground floor was designed as a flexible exhibition space to be used also for promotional events and shows. The displays with a colorful design have inside the glass top, recessed monitors for a digital product communication that integrates with a visual communication on the wall and a large LedWall visible also from the street, which pierces the ceiling and rises up the second floor. - Dimensions & Packaging
- The store is spread over two floors for a total of 900 square meters
- Tags
- Spazio Lenovo, Alessandro Luciani Designer, Retail Design,
- Production Technology
- Dichroic glass, LedWall, Wood,
- Design Challenge
- The first floor consists of two large areas: One Commercial and the other Business for companies and consists of different experiences: Gaming, Virtual Reality, New products, Listening to Music, Motorola brand products and a Bistrot where you can eat or have a coffee, immersed in a large garden, consisting of 13 vertical columns of green, a real meeting place. In addition, there are dedicated functional spaces for co-working and smat-working. All the tables created for Lenovo, have a thin top where digital labels are inserted inside to communicate the product on display
- Research
- The human centered design, wanted to create a common thread, shortening the distance between the outside world, en plein air, and that of the interior, closed, typical of a traditional store. A functional environment contaminated by the 13 columns of real vertical green present inside, by a floor that evokes that of the gardens, by LED light wires, dichroic glass and large video walls for a completely digital communication. The space has been optimized to make it easy for people to move from one activity to another, areas have been designed to offer immersive experiences, in themselves and in the products
- Inspiration
- Hi-Tech&green philosophy. The philosophy that guided the design follows a thought where technology and nature come together and coexist in great synergy and harmony, where one cannot do without the other, with particular attention to Man and the world in which he lives.
Spazio Lenovo is not a traditional store, but a cultural ecosystem where Technology and Nature enter into symbiosis, creating a fluid, elegant environment, in which the transition between green and metal becomes easy, immediate and functional, as in the sociability of a Greek agora. - Project Duration
- The project started in May 2020 in Milano - Italy and finished in September 2020
- Operation Flow
- The ground floor was designed as a flexible exhibition space to be for promotional events and shows. The displays with a colorful design have inside the glass top, recessed monitors for a digital product communication that integrates with a visual communication on the wall and a large LedWall visible also from the street, which pierces the ceiling and rises up the second floor.The staircase leading to the first floor has been completely covered with dichroic glass "with its chromatic and reflective effects while the steps have LED lighting that follows the person as he climbs the stairs, like the keys of a piano
- Team Members
- Alessandro Luciani
Grottini srl - Image Credits
- Lenovo Italy
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