VB Home 상점 디자인 by Martin Chow is a highly esteemed winner of the very prestigious 2021 A' Design Award 동상 in 인테리어 공간 및 전시 디자인 Competition Category.

동인테리어· 2021

VB Home 상점 디자인

by Martin Chow

Client: Hot Koncepts Design Ltd.

A' Design Award 동상 Winner in 인테리어 Category

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Colors

The Design

About VB Home 상점 디자인

빌레로이앤보흐 홈서비스(VB Home) 중국 최초의 매장입니다. 가게는 이전에 공장이었던 곳을 개조한 지역에 있습니다. 디자이너는 VB 제품과 유러피안 라이프스타일을 응용한 인테리어에 "Home sweet home"이라는 테마를 제안했습니다. 디자이너는 VB 제품의 역사와 다양한 유형을 이해하는 데 많은 시간을 할애합니다. 클라이언트와 의논한 후 마침내 모두가 인테리어 디자인에 대해 "Home sweet home"이라는 주제에 동의했습니다.

The Recognition

About the A' Design Award 동상

VB Home 상점 디자인, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. VB Home 상점 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. VB Home 상점 디자인, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is the first shop for Villeroy & Boch home servies (VB Home) in China. The shop ia located in renovation area, it was a factory before. Designer proposed the them "Home sweet home" to the interiors based on the application of VB products and European lifestyle.
Dimensions & Packaging: The shop is around 1000 square meter.
Tags: #shop, # VBhome, #Villeroy&Boch, #Homesweethome, #interior, #hotkoncepts, #martinchow
Production Technology: Wall paper, paint finish, tiles and stone are the main materials applied in the shop.This
Design Challenge: The hardest part of the design must be the limited construction budget, especially in very special year 2020. Lucky we have excellent products, so the main job for designer is highlight the products with theme "home".
Research: As it is the first shop for VB home, so designer must clearly understand history and product characters of Villeroy & Boch. It is famous German brand which started form 1748. Therefore designer really hope to bring German touch in the shop, in terms of lifestyle, taste and even smell.
Inspiration: Designer proposed the them "Home sweet home" to the interiors based on the application of VB products and European lifestyle. Therefore entry is very imporatant as it is the frist impression. Designer proposed lots of plant but no single product image to enhance the home theme. After entering the shop, the first thing we see is the home setting such as open kitchen, dinning and living areas with all VB products. Customers would feel relax to stay and select products in the shop.
Project Duration: The project started in April 2020 and finished in October 2020 in Shnaghai, China.
Operation Flow: This is the first shop for Villeroy & Boch home series (VB home) in China. Designer spend much time on understanding the history and different types of VB products. After the discussion with the client, finally all agreed the them "Home sweet home" for the interior design. Designer also hope to bring European lifestyle to all customers through the interior setting, use of open ceiling and even smell of the shop.
Patents: Copyright belongs to Hot Koncepts Design Limited.
Team Members: Martin Chow,
Yu Wen Xian,
Fang Ying
Image Credits: Photographer Kimi Guan.