Professor Watermelon 구강청결제 패키지 by Gaowei Xin, Cui Peng and Fengqi Qiao

Professor Watermelon 구강청결제 패키지 by Gaowei Xin, Cui Peng and Fengqi Qiao is a highly esteemed winner of the very prestigious 2021 A' Design Award 은상 in 패키징 디자인 Competition Category.

은패키징· 2021

Professor Watermelon 구강청결제 패키지

by Gaowei Xin, Cui Peng and Fengqi Qiao

Client: Shandong Veikao Advertising Co., Ltd

A' Design Award 은상 Winner in 패키징 Category

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Verified Award Winner

Verify Award Status for #116448

View at A' Design Award Press Release Award Badge

Colors

The Design

About Professor Watermelon 구강청결제 패키지

프로페서 워터멜론(Professor Watermelon)은 젊은 소비자를 위해 개발된 구강청결제 패키지 디자인이다. 용기는 생분해성 PET 소재로 제작되었으며, 라벨은 별색 인쇄 기법을 적용한 특수지에 인쇄되었다. 550ml 대용량 보틀에는 용량 눈금이 표시된 분리형 외부 캡이 적용되어, 구강청결제를 직접 접촉하지 않고도 정량을 계량해 따를 수 있다. 또한 휴대와 여행에 적합한 100ml 소용량 보틀도 함께 제공된다. 소용량 보틀은 대용량 보틀에서 리필하여 반복 사용할 수 있다. 전체적인 형태는 간결하고 콤팩트하게 구성되었다.

The Recognition

About the A' Design Award 은상

Professor Watermelon 구강청결제 패키지, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Professor Watermelon 구강청결제 패키지, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Professor Watermelon 구강청결제 패키지, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a mouthwash package designed for young people. It adopts environmental friendly and degradable pet new materials. The outer cover with capacity scale is designed separately for large bottle mouthwash, which makes it more hygienic for consumers to pour into the outer cover when using. At the same time, a 100ml small bottle is developed, so that consumers can pour large bottle mouthwash into small bottle, which is convenient for business trip.
Dimensions & Packaging: Large bottle of mouthwash: width (62mm) x height (235mm), bottle capacity 550ml
Small bottle of mouthwash: width (53mm) x height (72mm), bottle capacity 100ml
Tags: Mouthwash packaging, innovation, environmental protection, mold, Veikao
Production Technology: The packaging of the product is made of environmental friendly and degradable new pet material, and the label of the bottle body is printed with special paper and spot color technology.
Design Challenge: At the same time, the development of the model and the calculation of the capacity can facilitate the use and portability of consumers.
Research: Through the Internet big data, we found that young people are the main buyers of mouthwash. Young people like products that are more concise, environmentally friendly and portable. They think about the characteristics that young consumers pay attention to in the design. The whole product is simple and fashionable, with environmental protection and portability
Inspiration: The structure of mouthwash products on the market is rigid and bulky, which is not in line with the aesthetic of young people on the Internet. It is very unsanitary to drink the mouthwash directly when using the products on the market. The large bottle has a separate cover with a capacity scale, which will not cause secondary pollution. At the same time, there is no small capacity bottle on the market. Designers have developed a 100ml small bottle, which is convenient for consumption and carrying.
Project Duration: The project will be launched in October 2020 and completed within three months. The design is completed in Jinan and the production is in Guilin.
Operation Flow: The new product packaging innovation is more simple and environmentally friendly. At the same time, the outer cover of the large bottle can be used as a small container, which is marked with the capacity scale, so that consumers can use it more accurately and will not cause the secondary pollution of the mouthwash. The small bottle design is that when the mouthwash is used up, the liquid in the large bottle can be poured into the small bottle, which is convenient for consumers to travel, easy to carry, and the small bottle can be reused.
Team Members: Designer：
Gaowei Xin,
Cui Peng,
Fengqi Qiao
Image Credits: Xin Gaowei, 2020.