Time 페이셜 마스크 패키징 by Jie Yang is a highly esteemed winner of the very prestigious 2021 A' Design Award 은상 in 패키징 디자인 Competition Category.

은패키징· 2021

Time 페이셜 마스크 패키징

by Jie Yang

Client: Decelent

A' Design Award 은상 Winner in 패키징 Category

22,124

Verified Award Winner

Verify Award Status for #116676

View at A' Design Award Press Release Award Badge

Colors

The Design

About Time 페이셜 마스크 패키징

'Time'은 수분 공급 페이셜 마스크를 위해 제작된 패키지 디자인이다. 상자는 책처럼 펼쳐져 첫 장부터 마지막 장까지 페이지를 넘길 수 있다. 그래픽에는 고대 중국 신화에 등장하는 수신(水獸)의 형상과 둔황 벽화에서 가져온 색채를 사용했다. 외부 패키지의 크기는 길이 200mm, 너비 110mm, 두께 50mm이며, 주요 소재로는 생분해성 종이를 사용했다. UV 광택 처리와 반복적인 엠보싱 기법이 어두운 바탕에 대비감을 더한다. 이 디자인은 전통 문화와 현대적인 화장품 브랜드를 연결한다.

The Recognition

About the A' Design Award 은상

Time 페이셜 마스크 패키징, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Time 페이셜 마스크 패키징, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Time 페이셜 마스크 패키징, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: First of all, the designer integrates the book creativity into the packaging, which means that reading this book from beginning to end is like growing from youth to old. While our appearance changes, our inner beauty is gained.
Secondly, this case is a moisturizing facial mask specially designed for women.
The designer applies the ancient Chinese mythological story of the water beast as a creative element and the Dunhuang mural colors from thousands of years ago marking the friendly exchanges between China and the world on the Silk Road to empower the culture value of this product.
Dimensions & Packaging: The outer package is 50 mm thick, 200 mm long and 110 mm wide.
Tags: Ancient myths, Dunhuang murals, innovative expression of open box of books, connotative beauty
Production Technology: The choice of materials is mainly made of degradable environmental protection paper, which emphasizes the harmonious coexistence of human and environment.
Design Challenge: This package takes black as the base color, the picture color will be affected, not bright enough, it is difficult to open the picture space sense. Finally, the picture is treated with UV brightening technology to make the whole picture bright, and repeated bumping is used to enhance the sense of hierarchy of the picture.
Research: This design is an upgrade case. Customers hope that the new scheme will have more China cultural connotations, and better display the gorgeous packaging, which is different from the packaging techniques used in the market.
After in-depth research, we find that consumers are more willing to spend on novelty and culture. Therefore, we decided to make some innovations: we will browse the form of books as a way of opening and closing the mask, and integrate the color art of Dunhuang murals to recreate the product
Inspiration: The design inspiration comes from books. As life is like a book. Reading this book from beginning to end is like growing from youth to old. While our appearance changes, our inner beauty is gained.
Applying the ancient Chinese mythological story of the water beast as a creative element and the Dunhuang mural colors from thousands of years ago marking the friendly exchanges between China and the world on the Silk Road to empower the culture value of this product.
This work not only shows the long history of human art and cultural heritage but also brings consumers to contemplation on the life.
Project Duration: The project started in July 2020 and completed in September 2020.
Designed, proofed and manufactured in Shenzhen.
Operation Flow: The designer integrates traditional culture with modern fashion to this brand-new cosmetics brand. This is the original intention of our mask. Through the study of history and ancient art, the designer uses a new way to manifest the classic and modern.
Team Members: JieYang