S-oil Total 달력 일러스트레이션은 by Kaze Park is a highly esteemed winner of the very prestigious 2021 A' Design Award 철상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

철그래픽· 2021

S-oil Total 달력 일러스트레이션은

by Kaze Park

Client: S oil Total

A' Design Award 철상 Winner in 그래픽 Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About S-oil Total 달력 일러스트레이션은

그는 달력 일러스트레이션을 디자인했습니다. 이번 달력 디자인에서는 정제유를 활용한 다양한 환경과 요소들을 계획구성으로 표현하였습니다. 대표적인 이동수단인 자동차와 오토바이로 묘사되어 있습니다. 그리고 도시, 자연, 환경, 날씨 등 다양한 요소에 맞춰 디자인되었습니다. 한국의 전통 화법인 붓을 사용하여 작업한 스타일과 컴퓨터 그래픽을 결합한 새로운 표현방식의 그래픽 디자인입니다.

The Recognition

About the A' Design Award 철상

S-oil Total 달력 일러스트레이션은, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. S-oil Total 달력 일러스트레이션은, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. S-oil Total 달력 일러스트레이션은, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: He designed an illustration to be displayed on the calendar of S oil
Total a South Korea oil refinery.

In this calendar design the various environments and elements in which oil refining is entered are expressed as illustrations. It was constructed based on representative means of transportation and was designed with a concept according to various components such as various vehicles city center natural space and weather such as winter.
Dimensions & Packaging: S oil Total calendar illustration was created in Photoshop Rgb Cmyk color mode. The size is 400mm x 610mm. It was produced as an art calendar.
Tags: kazepark, soil, illustration, total, digital, calendar, art, southkorea, artist
Production Technology: In this case the brush used in traditional South Korea painting is used to create texture. And it first scans it and saves it as digital data.

Using the digital program adobe Photoshop sketch basic color and detail color using the touch of a traditional korea brush are performed in order. The important point here is that the traditional korea way of expressing pictures is a art that is expressed with digital graphics.
Design Challenge: The illustration he should have made was an illustration expressing the realistic and intuitive parts where the products made by the refinery are used. Since the calendar has the meaning of the time and season of the year. It was necessary to produce an illustration in consideration of seasonal elements that can be expressed in the flow and space of time.
In this project. He expressed the energy of oil refinery and the energy of the vehicles using it with a sense of speed and brush touch.
Research: A brush is one of the elements used in painting in Korea.

He uses a traditional Korean brush to express the touch of paintings. And his expression was embodied in a new form of illustration, with the encounter between digital graphics and traditional painting styles.

In this project, he emphasized the association with realistic human-connected objects. The important concept of this project is transportation.
Inspiration: He liked cars since he was young and his illustration also has a lot about cars. The oil refinery S oil Total contacted him about the calendar making project and he expressed his illustration on the calendar project.
Project Duration: The illustration of this project began design production in august 2016 and was released in Seoul. South Korea in January 2017.
Operation Flow: He believes that the value of the product made by S oil Company in South Korea with Total a global oil refinery company is great.

Refined oil is used in various places around the world and it is used most widely and contains its value and meaning in a means of transportation familiar to people.

The fast and tremendous energy from oil powered cars and motorcycles makes peoples lives better and still works as good energy around us.

His illustrations expressed that energy.
Image Credits: image #1 KazePark S-OIL TOTAL calendar-01
image #2 KazePark S-OIL TOTAL calendar-02
image #3 KazePark S-OIL TOTAL calendar-03
image #4 KazePark S-OIL TOTAL calendar-04
image #5 KazePark S-OIL TOTAL calendar-05