Colorful Childhood 시각적 아이덴티티 by Yuchen Chen

Colorful Childhood 시각적 아이덴티티 by Yuchen Chen is a highly esteemed winner of the very prestigious 2021 A' Design Award 동상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

동그래픽· 2021

Colorful Childhood 시각적 아이덴티티

by Yuchen Chen

Client: Jiaxing Nanhu International Experimental School

A' Design Award 동상 Winner in 그래픽 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Colorful Childhood 시각적 아이덴티티

국제초등학교 설립 20주년을 기념하여 응집력 있는 시각적 아이덴티티로 일련의 이벤트와 출판물을 출시합니다. 로고는 깨끗하고 뚜렷한 디자인으로, 정보전달의 기능과 캐릭터의 이미지를 장식하는 기능을 겸비하고 있습니다. 한편, 디자이너는 기념일 이벤트의 전체 세트 비주얼 아이덴티티를 디자인하여 친근한 분위기를 조성했습니다.

The Recognition

About the A' Design Award 동상

Colorful Childhood 시각적 아이덴티티, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Colorful Childhood 시각적 아이덴티티, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Colorful Childhood 시각적 아이덴티티, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To celebrate the 20th anniversary of School founding, a series of events and publications are launched with a cohesive visual identity. The designer designed a whole set of visual proposals and through illustration and color, The anniversary event visual identity design create a friendly atmosphere.
Dimensions & Packaging: Invitation Letter: Width 130mm x Height 190mm,
Event Program Card: Width 130mm x Height 190mm,
Sticker: Width 40mm x Height 100mm,
Anniversary Poster: Width 594mm x Height 420mm,
Tote Bag: Width 330mm x Height 380mm,
Pass Card: Width 54mm x Height 86mm,
Comic Book (Student's Manga Work Portfolio): Width 190mm x Height 190mm x Depth 13.5mm 156 Pages,
Festivals Flag(A): Width 600mm x Height 1600mm,
Festivals Flag(B): Width 400mm x Height 1200mm,
Running Flag (Big Size): Width 1920mm x Height 1280mm,
Running Flag (Small Size): Width 300mm x Height 120mm,
Tape: Diameter 50mm x Height 15mm,
Gift Box: Width 300mm x Height 200mm x Depth 30mm,
Stage LED Wall(Size A): Width 10000mm x Height 5000mm,
Stage LED Wall(Size B):Width 2500mm x Height 5000mm,
Signature Wall: Width 8000mm x Height 4000mm x Depth 800mm,
Photo Cutout Boards: Width 6800mm x Height 3000mm.
Tags: Anniversary, Visual Identity Design, Branding Design, Typography, School Culture, Festivals, Logotype.
Production Technology: The designer designed a whole set of the anniversary visual identity which include: Invitation Letter Design, Anniversary Poster Design,Tote Bag Design, Pass Card Design, Comic Book Design (Student's Manga Work Portfolio), Logotype Design, Typography Design, Site Decoration, Festivals Flag Design, Scenic Design, Stage Design, Tape Pattern Design and Gift box Package Design.
Design Challenge: The designer researched the structure of landmark sculptures in school, He realized that the sculptures themselves is a logo. The logo is a clean and distinct design with only two figures that denote the number which is 20, It have both the function of information communicating and decorative as a character image.
Research: The initial desire to design an event visual identity with featuring the characteristics of school possible because as the designer researched the structure of landmark sculptures in school, The designer realized that the sculptures themselves is a logo. The logo is a clean and distinct design, it have both the function of information communicating and decorative as a character image.
Inspiration: The initial desire to design an event visual identity with featuring the characteristics of school possible because as the designer researched the structure of landmark sculptures in school, The designer realized that the sculptures themselves is a logo, The logo is a clean and distinct design with only two figures that denote the number 20, It have both the function of information communicating and decorative as a character image.
Project Duration: The project started in January 2018 in Jiaxing, Zhejiang, China and finished in April 2018 in Jiaxing, Zhejiang, China, and was exhibited in Jiaxing Nanhu International Experimental School in April 2018.
Operation Flow: The designer designed a whole set of the anniversary event visual identity to create a friendly atmosphere. He hope immerse students, parents and teachers in the festive mood through unified visual graphics design.