Himalaya Sheet Mask 시트 마스크 패키지 디자인 by Elephant Design and Himalaya Wellness is a highly esteemed winner of the very prestigious 2021 A' Design Award 은상 in 패키징 디자인 Competition Category.
은패키징· 2021
Himalaya Sheet Mask 시트 마스크 패키지 디자인
by Elephant Design and Himalaya Wellness
Client: Himalaya Wellness
A' Design Award 은상 Winner in 패키징 Category
- 30,421
- Verified Award Winner
- Verify Award Status for #117150
The Design
About Himalaya Sheet Mask 시트 마스크 패키지 디자인
히말라야 시트 마스크는 퍼스널 케어 카테고리에 속하는 페이스 시트 마스크의 패키지 디자인이다. 이 시스템은 다섯 가지 제품 라인을 아우르며, 밝은 컬러 팔레트와 경쾌한 서체, 그리고 중앙에 배치된 '나에게 보내는 메모'를 활용한다. 일러스트레이션은 제품의 천연 성분을 부드러운 스타일로 표현한다. 파우치는 CMYK와 흰색, 그리고 네 가지 별색 팬톤 컬러로 인쇄되었다. 로고와 이미지에는 부분 광택 코팅을 적용하고 나머지 면은 무광으로 마감했다. 이 디자인은 글로벌 시장의 젊은 소비자층에게 어필하는 것을 목표로 한다.
The Recognition
About the A' Design Award 은상
Himalaya Sheet Mask 시트 마스크 패키지 디자인, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Himalaya Sheet Mask 시트 마스크 패키지 디자인, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Himalaya Sheet Mask 시트 마스크 패키지 디자인, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
- Dimensions & Packaging
- The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm - Tags
- face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
- Production Technology
- The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
- Design Challenge
- Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
- Research
- The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:
a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention. - Inspiration
- Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
- Project Duration
- The project started in September 2019 and finished in December 2020, in Singapore & India.
- Operation Flow
- The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
- Team Members
- Himalaya Team:
Marketing Manager: Monica Joyappa
Brand Manager: Sangeeta Deshpande
Elephant Design Team:
Co-Founder, Director: Ashwini Deshpande
Design Director: Mayuri Nikumbh
Lead Designer: Yugandhara Dalvi
Senior Designer: Rutuja Mohole
Pre-production: Pravin Kale
Project Manager: Parthivi Joshi
Strategy & Business Development: Reema Mehta - Image Credits
- All designs and images are created by Elephant Design.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
