BonBonne Nuit 캔디 패키징 by Ka Wai Tsun is a highly esteemed winner of the very prestigious 2021 A' Design Award 철상 in 패키징 디자인 Competition Category.

철패키징· 2021

BonBonne Nuit 캔디 패키징

by Ka Wai Tsun

Client: Ka Wai (Rae), Tsun

A' Design Award 철상 Winner in 패키징 Category

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Colors

The Design

About BonBonne Nuit 캔디 패키징

BonBonne Nuit는 캔디를 위한 패키지 디자인 시리즈이다. 이름은 사탕을 뜻하는 '봉봉(bon bon)'과 좋은 밤을 뜻하는 '본 뉘(bonne nuit)'라는 두 개의 프랑스어 단어를 결합한 것이다. 이 콘셉트는 소비자가 자신만의 자각몽을 맛보도록 초대한다. 패키지는 초현실적인 요소들을 한데 모으는 몽타주 기법을 활용했다. 자각몽은 스스로 조절할 수 있기 때문에, 각 패키지에 담긴 이야기는 사람들이 흔히 품는 소망을 암시한다. 개념적으로 지어진 제품 이름들은 보는 이의 마음속에 상상력이 넘치는 장면을 떠올리게 하려는 의도를 담고 있다. 이 시리즈는 파우치 세 종, 미니 원형 박스 세 종, 손잡이가 달린 직사각형 박스 두 종으로 구성된다.

The Recognition

About the A' Design Award 철상

BonBonne Nuit 캔디 패키징, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. BonBonne Nuit 캔디 패키징, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. BonBonne Nuit 캔디 패키징, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to fully bring out the concept, imagination is key. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers’ heads.
Dimensions & Packaging: Image#1 Width 90mm x Depth 35mm x Height 130mm each, Image#2-3 Width 130mm x Depth 60mm x Height 105 mm each, Image#4 Width, Depth, Height 85mm each
Tags: Food packaging, Design, Collage, Photoshop, Surrealism, Quirky, Dreamy, Colourful, Candy, Lucid Dream
Production Technology: To construct a unique collage, photoshop was used to create the tone, colour, and mixture of images.
Design Challenge: The biggest challenge of the design process was to come up with the best way to create a design that leads the viewer to visualise the scenery by only looking at each package. The combination of collaged images, as well as the subtle tone and colour changes, complete the whole design.
Research: During the research, the key purpose was to look for what kind of design approach would ideally lead users to imagine what they see on the package, as if they were the protagonist of the dream. Illustrating was considered at the beginning to present each dream. This way, though, might feel lack of realism and make it difficult for users to build a connection. Therefore, after considerations, photoshop was chosen to create collages of different elements to finalise the designs of the packages.
Inspiration: There are always setbacks in life, and sometimes lucid dreams are the only place to get comfort and where dreamers can freely control. The concept behind this shop is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit.
Project Duration: BonBonne Nuit was created and finished in March 2020 in Vancouver.
Operation Flow: Three pouches, three mini round boxes and two rectangular handle boxes, each with various special flavours of sweets.
Patents: Copyrights belong to Ka Wai (Rae) Tsun, 2020.