Giesinger Beerhalle 맥주홀 인테리어 디자인 by Guel Koc Janssen is a highly esteemed winner of the very prestigious 2021 A' Design Award 은상 in 인테리어 공간 및 전시 디자인 Competition Category.
은인테리어· 2021
Giesinger Beerhalle 맥주홀 인테리어 디자인
Client: Gul Koc Gmbh
A' Design Award 은상 Winner in 인테리어 Category
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The Design
About Giesinger Beerhalle 맥주홀 인테리어 디자인
기징어 비어할레(Giesinger Beerhalle)는 독일 뮌헨에 위치한 맥주홀이자 이벤트 공간이다. 메인 홀은 180제곱미터 규모로 천장 높이는 4.5미터이며 160명을 수용한다. 로비 벽면에서 메인 홀 천장의 그리드로 이어지는 구리 파이프 네트워크는 양조 과정을 연상시킨다. 파노라마 창은 방문객과 양조장을 시각적으로 연결한다. 재활용 벽돌이 바 벽면을 마감하고, 재활용 맥주병은 로비에서 조명으로 밝혀진다. 라운지로 꾸며진 노란색 선적 컨테이너는 메인 홀로부터 분리된 프라이빗한 공간을 제공한다.
The Recognition
About the A' Design Award 은상
Giesinger Beerhalle 맥주홀 인테리어 디자인, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Giesinger Beerhalle 맥주홀 인테리어 디자인, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Giesinger Beerhalle 맥주홀 인테리어 디자인, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The guests are guided from the entrance to the main hall by an extravagant pipe artwork. Rough-cut, solid wood tables and beer banks are arranged to create a warm, relaxed atmosphere. Panoramic windows enable the users to connect to the the brewery. A custom-made shipping container is the focal point of the pub and interrupts the space with its striking yellow color. Installed on-site and furnished with crates and a Giesinger green sofa, it acts as a lounge, providing privacy from the main hall.
- Dimensions & Packaging
- The main hall is 180 square meters with a ceiling height of 4.5M.
- Tags
- Interior, industrial style, brewery, bar
- Production Technology
- The network of copper pipes is a central feature and abstractly resembles the brewing process and activity. Starting from the walls of the double height lobby, they flow into the restroom walls and culminate as a grid on the main hall ceiling. Above which is a steel blue acoustic baffle to enhance the music quality. Recycled Giesinger beer bottles are used in the lobby outside of the main hall and inserted with lights to illuminate the G shape. Recycled bricks are cladded on the bar display wall and were locally sourced to reduce the projects carbon footprint.
- Design Challenge
- It was important to balance the industrial style and open space by creating a sense of coziness.
- Research
- Research Type: beer hall design.
Research Goal: To create an industrial-style bar with a panoramic window that enables the user to visually connect to the tall, double-height brewing tanks that are inscribed with graffiti artwork; to provide a unique ambiance in which to appreciate Giesinger beer and accommodate three different scenarios as per the design brief. - Inspiration
- Inspired by the motto, Think Global, Drink Local, the interior design concept reflects the Giesinger brand in its true industrial essence. Raw elements exposes the brewing process. Reminiscent of the Heillig Geist Kirche in Giesing, the interior walls are cladded with concrete and brick. Giesinger CI colours green, yellow, and dark blue complement the rustic finishes.
- Project Duration
- The design work started in December 2019, and the construction was completed in September 2020 in Munich, Germany.
- Operation Flow
- The bar is now the brands representation, from hosting guided tours to events. It includes an office space and a beer hall. A green elevator connects the hall to the storage area and entertains the guests with old beer moving theatrics. The multi-functional pub seats 160 people and can also host corporate events and private parties.
- Patents
- Giesinger Biermanufaktur & Spez. BraugesellschaftmbH
Branda works - Team Members
- Gül Koc-Janssen
Shehroze Yusuf Khan
Vasudha Jindal - Image Credits
- Roman Job, Studio für Fotodesign- Munich, Germany
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