Math Alive 브랜드 아이덴티티 by Brand Core - Visang is a highly esteemed winner of the very prestigious 2021 A' Design Award 금상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

금그래픽· 2021

Math Alive 브랜드 아이덴티티

by Brand Core - Visang

Client: VISANG Education Inc.

A' Design Award 금상 Winner in 그래픽 Category

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The Design

About Math Alive 브랜드 아이덴티티

역동적인 그래픽 모티프는 혼합 학습 환경에서 수학의 학습 효과를 풍부하게 합니다. 수학의 포물선 그래프는 로고 디자인에 영감을 주었습니다. 문자 A와 V는 연속선으로 연결되어 교육자와 학생 간의 상호 작용을 보여줍니다. Math Alive는 사용자가 수학의 영재가 되도록 안내한다는 메시지를 전달합니다. 키 비주얼은 추상 수학 개념을 3차원 그래픽으로 변환하는 것을 나타냅니다. 도전 과제는 교육 기술 브랜드로서의 전문성과 대상 청중을 위한 재미있고 매력적인 환경의 균형을 맞추는 것이었습니다.

The Recognition

About the A' Design Award 금상

Math Alive 브랜드 아이덴티티, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Math Alive 브랜드 아이덴티티, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Math Alive 브랜드 아이덴티티, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Math Alive is an interactive math learning program where abstract math concepts appear as physical objects in a virtual world. The brand aims to teach math more effectively through a digital program where students can touch and experiment with math in material form. The logotype was designed with seamless flowing lines, representing the brand concept of bringing life to the abstract math concepts.
Dimensions & Packaging: Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications. The aspect ratio of the Math Alive logo constrains as 1.8 to 1. The primary typeface is Gotham font, delivering a compact yet bold style corresponding to the brand concept.
Tags: Brand Identity, Logo, Branding, Visual Identity, Math, Education, Digital, Experience
Production Technology: Math Alive embodies the nature of mathematics and believes math is a language that expresses logic and rational thinking. Designs for Math Alive required conveying these two notions by applying vivid colors and dynamic shapes and lines across the applications.
Design Challenge: The main task was to organize the visual identity with a fun and approachable mood. However, considering that Math Alive is part of the education business, it was inevitable to reveal its expertise that plays a leading role in the educational technology field. The key was to balance the young and fun setting for the target audience with professionalism as an educational technology brand.
Research: The research goal was to find a solution for visualizing the effective technology that Math Alive offers. The design team approached the solution by creating a visual concept of whiz kids expressing themselves through the art of bricolage. The term bricolage is a technique that uses a diverse range of materials similar to the creative and experiential learning method of Math Alive.
Inspiration: Parabolic graphs from mathematics inspired the logo design. Letter A and V are connected with a continuous line, demonstrating the interaction between an educator and a student. It conveys the message that Math Alive guides users to become masters in math. The key visuals represent the transformation of abstract math concepts into three-dimensional graphics.
Project Duration: The project started in April 2020 and finished in August 2020, in Seoul, South Korea.
Operation Flow: Students struggle with math as it becomes more abstract as they advance through school. Math Alive complements such problems with an interactive digital program where students can learn math through digital communications by touching and experimenting with visual aids. The key visuals enrich the UI of the program to engage students in a fun and creative environment of Math Alive.
Team Members: Creative Planner: Ji-Hyun Seo
Designer: KyungHye Shin
Image Credits: Shutterstock, Clipart Korea