Alienergy Energy Drink 에너지 드링크 패키징 by Genki Forest

Alienergy Energy Drink 에너지 드링크 패키징 by Genki Forest is a highly esteemed winner of the very prestigious 2021 A' Design Award 은상 in 패키징 디자인 Competition Category.

은패키징· 2021

Alienergy Energy Drink 에너지 드링크 패키징

by Genki Forest

Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.

A' Design Award 은상 Winner in 패키징 Category

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The Design

About Alienergy Energy Drink 에너지 드링크 패키징

Alienergy는 무설탕 에너지 드링크를 위한 패키지 디자인이다. 가로 58mm, 세로 58mm, 높이 142mm의 슬림형 알루미늄 캔에 330ml 용량을 담았다. 알루미늄은 효율적으로 재활용하고 재사용할 수 있다는 점에서 선택되었다. 브랜드 로고의 연장선으로 그려진 외계인 캐릭터가 주요 그래픽 요소를 이루며 제품 라인 전반에 반복적으로 적용된다. 절제된 컬러 팔레트, 직선, 기하학적 형태, 메탈릭 포인트가 어우러져 매대에서 강한 존재감을 발휘한다. 정보 위계는 무설탕 포뮬러를 부각하도록 구성되었다.

The Recognition

About the A' Design Award 은상

Alienergy Energy Drink 에너지 드링크 패키징, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Alienergy Energy Drink 에너지 드링크 패키징, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Alienergy Energy Drink 에너지 드링크 패키징, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Alien figure is the extension of the logo, by emphasizing the character enables the brand to have a strong connection with this bold mark. Alienergy considered to keep this character as a symbol for the whole energy drink product line. The brand chose a much clean palette and make use of the metal shine for popping accents. Combined with the information hierarchy of emphasizing sugar free, the design distinguishes the product from competitors and expresses the brand attitude of innovation.
Dimensions & Packaging: Width 58mm x Depth 58mm x Height 142mm
Tags: Branding, Packaging, Can, 3D, Energy drink
Production Technology: When we are facing the challenge that plastics bring globally, aluminum became the obvious solution for efficient recycling and repurposing. Alienergy firmly believes that companies today are obligated to help spread the message and values.
Design Challenge: This entry is actually our second generation of design. The main challenge we face is that the first Alienergy design has a more natural aesthetic with green and white as the main color scheme. It didn't differentiate enough from the market place and we wanted a more powerful and impactful design but still stay true to our brand concept. This current design features no concrete representation of nature and flavor such as tea leaves or fruits, only strait lines, geometric shapes and more contrasting colors to solidify a more energetic impression on customers.
Research: In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Inspiration: Alienergy is the first brand in China to create an energy drink without sugar. Our two main goals are highlighting the brand identity and emphasizing the strong function of our energy drink. We think that alien is an appropriate metaphor for the unknown power so we designed around it. The identity is simple enough that it will be easy to memorize, also intriguing for consumers to imagine the whole profile of it.
Project Duration: The project started in June, 2020 and completed on October 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
Operation Flow: The slim can shape helps the product stand out on the shelf in current retail scenarios and creates a better holding experience for our customers. The 330 ml net weight is also by design. For the brand's flagship product line, this product caters to a larger audience in the energy market and this can size has withstood the test of market. Most customers can finish this drink in one sitting in a comfortable pace without having to carry it by hand.
Patents: Label Patent:202030509836.0 , 2020, China.
Team Members: Logo type design: Gang Wang
Jiaqi Liu
Logo mark design: Xiaolan Xiao
Packaging design: Xiaolan Xiao
Tianyun Liu
Prepress: Xiaolan Xiao
Image Credits: Creator: Gang Wang