Jiang and Associates Creative Design의 Pingshan Cultural Cluster Book Mall 서점 인테리어 디자인

디자이너 Jiang and Associates Creative Design의 작품 Pingshan Cultural Cluster Book Mall 서점 인테리어 디자인은(는) 매우 권위 있는 2021 A' Design Award 금상의 인테리어 공간 및 전시 디자인 부문에서 탁월한 수상작입니다.

금인테리어· 2021

Pingshan Cultural Cluster Book Mall 서점 인테리어 디자인

디자이너: Jiang and Associates Creative Design

클라이언트: Jiang & Associates Creative Design

인테리어 부문 A' Design Award 금상 수상작

20,334

인증된 수상작

#119439 수상 상태 인증하기

A' Design Award에서 보기 보도 자료 수상 배지

색상

디자인

Pingshan Cultural Cluster Book Mall 서점 인테리어 디자인 소개

핑산 문화 클러스터 북몰은 선전 지역의 전통 객가 위룽우(围龙屋)에서 영감을 받은 서점 인테리어이다. 공간은 사각 존과 원형 존으로 나뉜다. 사각 존은 젊은 층을 대상으로 하며, 중앙 활동 공간을 중심으로 레이아웃이 확장된다. 아트리움 벽면은 전통 망루 건축의 구조적인 파사드를 연상시키며, 미러 마감의 천장은 시야를 확장한다. 원형 존은 가족과 어린이를 위한 공간으로, 곡선형 책장 벽과 흰색 나선 계단이 배치되어 있다. 독서, 식음, 전시, 소셜 기능이 하나로 결합되어 있다.

수상 인정

A' Design Award 금상 소개

Pingshan Cultural Cluster Book Mall 서점 인테리어 디자인, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Pingshan Cultural Cluster Book Mall 서점 인테리어 디자인, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Pingshan Cultural Cluster Book Mall 서점 인테리어 디자인, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.

디자인 비하인드

프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: Pingshan Cultural Cluster - Book Mall, taking the local Hakka enclosed house culture as the design concept and the pattern of round outside but square inside as the main feature, has its space divided into "Square" and "Round" zones.
The square zone is oriented to young people, the overall layout of which expands around the central activity area. Inspired by "Diaolou" (tower building), we adopt the highly structured facade of Diaolou to create characteristic walls for the atrium. The use of mirror finish ceiling makes the image extend infinitely, activating the memory to the whole space. Our space design makes the timeline of "Consumption" extended to connect the experience services of public areas through catering, cultural creation, social interaction, exhibition, etc., increasing the interaction and emotional care between customers.
The round zone is oriented to families and children, which adopts lively circular and curved layout. The smooth curved book walls divide the space into parts, increasing the fun of passing through them. Both the book walls and stairs in the atrium shape a natural enclosed space, in which the white spiral staircase like a white ribbon highlights the circling force of the building and the power of the structure. Along the steps, the artistic lighting devices suspended above the head are scattered in order. The smooth sense of flow and shining lights creates a space just like among the stars, attracting people to discover it.
치수 및 패키징: Total floor area is 6472.5㎡
태그: culture, cluster, book mall, bookstore, Hakka, square and round
생산 기술: In order to convey the design scene of Hakka enclosed houses more clearly, we collected different disused wooden doors and windows of old buildings in the surrounding areas, and engraved their texture on the cement walls of the atrium. The wood texture in different types and periods formed rich and interesting texture patterns, which seems to be a dialogue between ancient and modern times.
디자인 과제: As the Book Mall is located on two sides of the building which are connected by a semi-outdoor passageway in the middle, so how to strengthen the connection of the space on both sides has become the difficulty of our design.
Deeply understanding and studying the historical value and architectural style of Hakka culture, we define the space on both sides of the building as two design attributes of "Square" and "Round", integrate the unique "Spirit of Place" essence of Hakka enclosed houses into the design concept for two different spaces, and analyze the attributes and functions of traditional space, so as to rematch the space requirements of the Book Mall.
연구: Due to the prevalence of social media, the main groups of readers in traditional book malls are on the decline. For this reason, the Book Mall needs a different business model, and needs to explore and transform to a "Product + Space" combined model. The core part is to adapt its space to both different reader groups and multiple reading scenes and create a differentiated orientation. The designer sets up diversified leisure places for the Book Mall based on population characteristics and behavior patterns, providing the possibility of free switching and parallel coexistence of usage scenes. Functional scenes such as reading, leisure, communication and activities are integrated into the space, realizing the seamless connection between space and life scenes, thus creating a pleasant spirit of place.
영감: The Book Mall is located in Pingshan District, Shenzhen City. Pingshan District, as the main settlement of Hakka people in Shenzhen, has dozens of Hakka enclosed houses, large and small. These houses have gone through many years, showing a distinctive style.
In the space design of the Book Mall, we hope to abandon the traditional concrete design method, but take "Pingshan Hakka Culture" as the core to extract the unique "Spirit of Place" of Hakka enclosed houses, integrate such spirit essence into the space design concept, and analyze the attributes and functions of the traditional space, so as to rematch them with the space demand of the bookstore.
프로젝트 기간: The project finished in April 2020 in Pingshan Cultural Center, Pingshan District, Shenzhen City, Guangdong Province
이미지 출처: Zeng Tianpei