QingJing 차 패키지 디자인 by Xue Jiang is a highly esteemed winner of the very prestigious 2021 A' Design Award 동상 in 패키징 디자인 Competition Category.

동패키징· 2021

QingJing 차 패키지 디자인

by Xue Jiang

Client: 869 School of Design

A' Design Award 동상 Winner in 패키징 Category

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Verified Award Winner
Verify Award Status for #119556

View at A' Design Award Press Release Award Badge

Colors

The Design

About QingJing 차 패키지 디자인

칭징(QingJing)은 중국 암차(岩茶)를 위한 패키지 디자인이다. 이름은 중국 고전에서 따온 것으로 고요함과 명상을 의미한다. 표면 그래픽은 수묵화를 바탕으로 하며, 보는 각도에 따라 나비로도 부처로도 읽힐 수 있다. 여섯 개의 이미지 군은 서로 다른 시점에서 각기 다른 시각적 효과를 만들어낸다. 차는 도자기 용기에 담기는데, 도자기는 차와 반응하지 않고 그 향을 흡수하지도 않기 때문이다. 유선형의 몸체와 꼭 맞는 뚜껑은 손쉬운 개폐를 가능하게 한다.

The Recognition

About the A' Design Award 동상

QingJing 차 패키지 디자인, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. QingJing 차 패키지 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. QingJing 차 패키지 디자인, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We are working on a packaging design for Chinese rock tea, named Qingjing Tea. Quiet English is Meditation, which means meditation. Connect with the stillness in Buddhism through butterfly sound. The six groups present different visual effects through different perspectives.
Dimensions & Packaging: Outer packaging 32mm x64mm x67mm
Inner packaging 29mm x33mm x62mm
Tags: Tea, tea cans, packaging boxes, Chinese style, ink, buddha, zen, butterflies, product design, packaging design.
Production Technology: According to the characteristics of rock tea, we use a relatively strong ceramic pot as its packaging material. It neither chemically reacts with tea nor absorbs the tea fragrance of rock tea, and it can make the fragrance of rock tea exude to a greater extent.
Regarding the appearance of the tea pot, we have made a streamlined design to form a combination device between the pot body and the lid body, so that the pot body with a cavity and the lid body set on the pot body are fitted with each other to facilitate closing and opening. The effect of.
Design Challenge: n designing the appearance of this product, we redefine and design it in order to better distinguish it from the appearance of the conventional popular tea cans. From the black porcelain tank body, streamlined bottle body, to the mouth design, the length, width, height, details and material of the tea tank, etc. All re-adjusted and changed to create a tea pot appearance that more in line with our definition and meaning.
Research: Research methods: market research, clarify design goals, design directions, and material functions, etc. According to the survey, sketching is carried out. Improve and product modeling, and finally select products and product colors suitable for consumer consumption for product rendering output.
In the early stage of the design, we conducted a lot of ink and wash experiments, and in the later stage we mainly used Ps, Ai, Maya, C4D and other software.
Inspiration: We are working on a packaging design for Chinese rock tea, named Qingjing Tea. Quiet English is Meditation, meaning meditation and meditation. Qingjing tea is taken from the word "Qingjing" in the Qingjing Jing. "Introspection of its heart, heart without its heart. Appearance of its shape, shape without its shape" is selected from the Qingjing Jing. Dieyin and Buddhism are related through static. The works present different perspective effects through different perspectives.
Project Duration: The project started in Dalian, Liaoning Province, China in January 2020 and will be completed in March 2020.
Operation Flow: "Qingjing Tea" is a unique tea product. In the era of saturated products with touch screens, we are committed to exploring practical interactions. By considering appropriate processing techniques and production methods, we can better let people feel the taste of Chinese tea. Zen has a lingering charm, and it feels pure and pure when watching and tasting tea.
Team Members: Creative Director:Xue Jiang
Designer:Jing Hu
Model Design:Mohan Liu
Illuetrator:Min Li