철 그래픽 · 2021
Rename 디자인 전시
by Xue Jiang
- A' Design Award 철상 2021 in 그래픽
- CLIENT: 869 School of Design
- Estimated Number of Design Views: 7,634
- Verification code A9B05E6238 · Verify this award
Colors
About Rename 디자인 전시
리네임(Rename)은 기준과 측정이라는 개념에 질문을 던지는 디자인 전시이다. 전시는 측정 도구에서 가져온 시각 언어를 사용한다. 일러스트레이션, 콜라주, 사진이 결합되며, 삼각자 세트에서 추출한 네 가지 기본 도형이 그려지고 조합되어 나비 형태를 이룬다. 길게 이어진 두루마리 종이는 줄자처럼 작동하여, 관람객은 자신의 성격에 맞는 콜라주 구간을 고르거나 직접 만들어 파일 백에 담아 가져갈 수 있다. 전시 연출에는 투명 PVC 원단과 롤 페이퍼가 사용되었다.
About the A' Design Award 철상
Rename 디자인 전시, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Rename 디자인 전시, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Rename 디자인 전시, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.
Press Kit
- Unique Properties
- From the creative perspectives of two young artists,the Redefinition is jointly initiated.The exhibition will break people’s stereotypes of standards and question and reflect on the concept of measurement via standard visual language.Into the exhibition,the unfolded scroll is like a tape measure,you can assign different meanings to the scale,select the basic tools for measurement and the set of triangular plates,and make experimental collages.Here,your standards are redefined by yourself.Illustration,to convey their own definition standards in various aspects through exhibitions.
- Dimensions & Packaging
- Transparent PVC cloth 1300mmx1450mm
Toilet paper roll paper diameter outer diameter 135mmx100mm - Tags
- Rename, standard, measurement, ruler
- Production Technology
- Transparent PVC cloth, toilet paper roll paper
- Design Challenge
- The most difficult part of this exhibition lies in how to present standards via new forms and what are carriers to present the concept of measurement.To start with the flexible ruler was thought as the carrier,but it is only a tool that can not interact with the masses well.Thus the roll paper was used to replace the flexible ruler,because roll paper is characterized by good interactivity and transmission as daily necessities,and it can be better understood by the masses via the visual design.
- Research
- Therefore this research focused on the standard of beauty in the current society to study the process of facing standards,breaking the routine and realizing selfassertion and the illustration,collage and photography were selected for expression.First of all this research selected four basic graphics of the triangle set for further expression via illustrations,and then conducted free collage to form butterflies.People and work are integrated into each other in the ordinary environment for shooting.
- Inspiration
- Butterflies are beautiful for their wings,and people are more attractive for their shiny moments.Since we are not perfect ourselves,we have more development space to try, experience,and recombine.Photography and illustration are combined to simulate butterflies for shaping.Since it does not meet the standard,make it become the standard and redefine its unique self.
- Project Duration
- This project was started in Dalian in November,2020 and completed in Dalian in January,2021,which was further exhibited at ACX Xinghai Art Center in December,2020.
- Operation Flow
- This work selected the basic measuring tools and the standard graphics in the triangle set for further collage so as to represent four kinds of characters.Measurement is a fundamental method to understand the world,or else everything is fuzzy.The way of measurement is to define a basic unit,and then conduct splicing via numerous units.You can select a section with the same or similar character as yours from the roll paper or conduct collage at the scene,and then taking it away after placing in a file bag. In this way,everyone can find themselves,and become a standard regardless of perfection or not.
- Image Credits
- Creator Wu Huizi，in 2021，RENAME
