Armeanu Creative Studio의 Smoked Trout 식품 패키징

디자이너 Armeanu Creative Studio의 작품 Smoked Trout 식품 패키징은(는) 매우 권위 있는 2021 A' Design Award 은상의 패키징 디자인 부문에서 탁월한 수상작입니다.

은패키징· 2021

Smoked Trout 식품 패키징

디자이너: Armeanu Creative Studio

클라이언트: Valeputna

패키징 부문 A' Design Award 은상 수상작

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Smoked Trout 식품 패키징 소개

훈제 송어(Smoked Trout)는 훈제 생선 제품을 위한 패키징 디자인이다. 패키지는 크라프트 판지에 금박과 부분 유광 코팅(선택적 바니시)을 적용해 제작되었다. 원형 패턴, 판지 재단에 사용된 중세 성문 형태, 그리고 금색 실(seal)은 전통과 유산, 자연 원료를 상징한다. 이 실과 성문 형태는 전 제품군에 걸쳐 반복 적용되어 일관성을 표현한다. 접힌 상태의 패키지 크기는 11.5 × 25센티미터이다. 콤팩트한 형태 덕분에 제품을 손쉽게 삽입하고 밀봉할 수 있으며, 보관과 운송, 매대 진열 또한 간편하다.

수상 인정

A' Design Award 은상 소개

Smoked Trout 식품 패키징, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Smoked Trout 식품 패키징, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Smoked Trout 식품 패키징, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

디자인 비하인드

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디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: The purpose of the design is to reflect the personality of the brand together with its roots and history. All elements of the packing have a symbolism behind it, as they talk about the tradition and the refinement of the product. The challenge was to communicate the rich legacy of the brand along with the desire for innovation and perfection.
치수 및 패키징: The folded size of the packaging is 11,5 cm x 25 cm - the final product.
The unfolded size of the packaging is 24,5 cm x 30 cm.
The printing is done in CMYK + Pantone Coated.
태그: smoked trout, Valeputna, traditional recipes, trout packaging, fish food, smoked fish, fish fillet, fish pate
생산 기술: The packaging is made of kraft carton, has golden folio and selective varnishing.
디자인 과제: TThe challenge was to bring to the surface the rich heritage of the brand while keeping it simple and modern. The whole visual must be clean and simple but it must communicate all the values: traditional recipes, roots and royalty, quality and ethics. For the brand owner, the decision to move from the 100% traditional visual to a premium one, was a bold and daring one. Being a family business, he took it to the next step in order to become an iconic brand for smoked trout. The brand has all the elements in taking its well-deserved place: rich authentic history, ethics, quality and innovation, all fueled up by passion and devotement.
연구: The whole rebranding process started with the discovery workshop. In this session our team together with the brand owners evaluated the current position of the brand, its attributes and values, the target group and the competition. After this our team developed the rebranding strategy where we established the final brand positioning and values, we identified how to satisfy the needs of the target group, we analysed the competition in terms of branding and messaging, position on the market and tone of voice. We also researched the products and packaging of the competition and the way they communicate to the public. We established the voice and tone of voice for the brand, the core messages and the brand pyramid. All the data collected and established in the branding strategy helped us to elaborate 3 visual direction for further development of the brand. From these 3 visual directions, together with the brand owner we chose one and moved to the redesign of the logo and the brand manual.
영감: The inspiration came from the brand story itself. Valeputna is a brand that pays tribute to the first trout farm and the artisans that invented the recipes for smoked trout. The name of the brand is after the small village where the recipe was invented. The story says that the smoked trout was beloved by the royal family in the 20th century. The design combines the symbolism of tradition, royalty and nature.
프로젝트 기간: The packaging is a part of a rebranding project that also included the packaging design of 17 products, developed in 3 months.
운영 흐름: All products of Valeputna are crafted with attention and care. In the manufacturing process there are some manual steps when the factory workers are handling the product. The packing offers an easy manipulation for the product by easy insertion and closing. The compact shape of the entire product facilitates the easy storing and transportation. On the shelf the product occupies an optimum space in terms of storage and visibility.
특허: Valeputna 2006 - QUALITY NATURAL SRL - Romania
팀원: Armeanu Ana
Armeanu Catalin
이미지 출처: Main Image and optional images - Armeanu Creative Studio SRL - Romania