Rtl 라디오 방송국 인테리어 디자인 by Evolution Design

Rtl 라디오 방송국 인테리어 디자인 by Evolution Design is a highly esteemed winner of the very prestigious 2021 A' Design Award 은상 in 인테리어 공간 및 전시 디자인 Competition Category.

은인테리어· 2021

Rtl 라디오 방송국 인테리어 디자인

by Evolution Design

Client: Evolution Design

A' Design Award 은상 Winner in 인테리어 Category

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The Design

About Rtl 라디오 방송국 인테리어 디자인

Rtl은 독일 베를린에 위치한 오디오 센터로, 네 개의 라디오 방송국이 입주해 있다. 이 센터는 2,700제곱미터 규모로 약 200명의 직원을 위한 공간을 제공한다. 붉은 조명 프로파일, 네온 사인, 벽면 그래픽, 가구가 하나의 공통된 흐름을 이루며 인테리어 전체를 연결한다. 회의실은 베를린의 바, 셰어하우스, 공원을 모티브로 연출되었다. 마감재로는 건메탈, 합판, 원목, 유리 파티션 벽체, 인조 벽돌, 데님 질감의 카펫이 사용되었다. 동선은 공용 리셉션에서 시작해 공유 허브를 거쳐 협업을 위해 계획된 업무 공간으로 이어진다.

The Recognition

About the A' Design Award 은상

Rtl 라디오 방송국 인테리어 디자인, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Rtl 라디오 방송국 인테리어 디자인, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Rtl 라디오 방송국 인테리어 디자인, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of the entire space is linked by a Roter Faden, or common thread in German, a journey into both the world of music and the vibrant German capital. Design elements such as light profiles, neon lights, wall graphics and furniture, all in Rtl trademark red, curl through the center. A Pink Floyd inspired wall features Gold records and award trophies, while meeting rooms styled as famous Berlin bars, shared flats and verdant parks pay homage to the iconic city.
Dimensions & Packaging: The new audio center is home to four radio stations: 104,6 Rtl, 105,5 Spree Radio, 93.6 Jam Fm and Rtl Germany's Hitradio. The total area of the audio center is 2,700 square meters, and it provides space for nearly 200 staff.
Tags: Rtl, radio station, audio center, interior design, music, workplace
Production Technology: To create a loft-like interior, finishes such as gunmetal, plywood and solid wood were used alongside glazed partition walls, perforated cladding panels, faux brick, denim-textured carpets and custom-made graffiti-style murals. Handrails from Berlin U-Bahn add an urban touch. Striking lighting solutions, including custom-made lights resembling microphones and a lighting feature that suggests sunshine filtering through treetops, further evoke both the music industry and city life.
Design Challenge: The project faced two challenges. The production and broadcasting studios required specialised construction including double-studded thick gypsum walls set at angles, and interior glazing set at a slant in order to deliver an optimum sound environment. A second challenge lay in creating interiors that reflect the energy of the music industry and retain an air of timelessness, they should not date too quickly, and also cater for the variety of music styles played by the four stations.
Research: The overall aim of the project was to rethink radio and audio production and to design an inspirational and technologically advanced hub for media industry workers, in which they feel comfortable, motivated and creative. Another important aspect was the integration of four separate music channels, all with their own identities, into one wing of the space, in order to deliver the synergies of one broadcasting house rather than having each station as an individual and unconnected entity.
Inspiration: By relocating to new premises, Rtl, one of the largest media broadcasters in Europe, commissioned a state of the art audio center to house its four Berlin radio stations. Inspired by all things music, the center is designed as an inspirational journey into the world of audio entertainment. Berlin, too, plays an important part in the concept. Interiors reference the gritty, hip nature of the city and its iconic locations to give the center a unique identity.
Project Duration: The project was completed in January 2021. The project duration was 2,5 years. It is located in Berlin, Germany.
Operation Flow: The layout reflects user journeys through the space. The reception is the most public area and gives visitors an insight into the workings of a radio station. The hub, a semi-public space at the heart of the audio center, encourages employees, guests and music stars to get together, socialise and entertain. Office areas have been specifically designed and located to encourage creativity and to improve collaboration and connectivity among staff.
Patents: Project copyrights belong to Evolution Design, 2021
Team Members: Evolution Design
Image Credits: Image #1: Photographer Sebastian Dörken / Max Schroeder, 2021. Image #2: Photographer Sebastian Dörken / Max Schroeder, 2021. Image #3: Photographer Sebastian Dörken / Max Schroeder, 2021. Image #4: Photographer Kevin Schuenemann, 2021. Image #5: Photographer Sebastian Dörken / Max Schroeder, 2021.