2020 Widc 키 비주얼 by Xin Tong is a highly esteemed winner of the very prestigious 2021 A' Design Award 동상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.
동그래픽· 2021
2020 Widc 키 비주얼
by Xin Tong
Client: Yantai Sino-German Industrial Design Center Ltd.
A' Design Award 동상 Winner in 그래픽 Category
Verified Award Winner
Verify Award Status for #120049The Design
About 2020 Widc 키 비주얼
2020 WIDC는 2020 세계산업디자인대회를 위해 제작된 키 비주얼이다. 이 디자인은 대회 주제인 아이디어(idea), 인텔리전스(intelligence), 산업 인터넷(industrial Internet)의 이니셜에서 가져온 세 개의 알파벳 I 형태를 결합한 것이다. 주조색으로는 빨강, 초록, 파랑의 삼원색을 사용하였다. 수많은 작은 I 형태가 서로 융합되며 입자의 흐름처럼 먼 곳으로 흘러간다. 화면 구성은 중앙의 WIDC 마크에서 바깥쪽으로 확장되며 미래를 향한 움직임을 암시한다. 키 비주얼의 크기는 가로 20미터, 세로 8미터이다.
The Recognition
About the A' Design Award 동상
2020 Widc 키 비주얼, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. 2020 Widc 키 비주얼, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. 2020 Widc 키 비주얼, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The key visual is a dynamic combination of the initials of the WIDC 2020 theme, which are "idea, intelligence and industrial Internet". It extends openly and runs towards the future around the core of WIDC, representing the fusion of international vison and local wisdom. The work uses the three primary colors (red, green and blue) as its main colors, and the three "I" as the element. Numerous "I" generated by the fusion of primary colors forms a stream of particles flowing to the distance. It implies that under the influence of the fusion of "idea, intelligence, and industrial Internet", the world industrial design innovation chain will break up and regroup, and run towards the future.
- Dimensions & Packaging
- Width 20m × Height 8m
- Tags
- idea, intelligence,industrial Internet, design, future, development
- Production Technology
- Design is a universal language in the world, meaning open, inclusive, infinite and full of unknown charm. Focusing on "idea, intelligence and industrial Internet", WIDC 2020 has attracted design associations, enterprises, institutions, colleges, etc. from more than 40 countries and regions around the world, and has achieved fruitful results. More than 1000 new technologies and designs from hundreds of enterprises and institutions participated in the exhibition. It has covered 14 fields including high-end equipment, aerospace and intelligent robots, gathering over 1000 participants.
- Design Challenge
- The challenge is how to show the development and importance of design.
- Research
- The design concept of WIDC 2020 is inclusive, sustainable and win-win. The Conference has explored the unlimited possibility created by the fusion of design and intelligence (such as intelligent products, intelligent services, intelligent city and intelligent platform). Design makes the industry more dynamic and changes the world for the better!
- Inspiration
- 2020 World Industrial Design Conference implies to promote the fusion of human wisdom (represented by design), artificial intelligence (cored with computing) and intelligent manufacturing (interconnection as ecology) to design the future.
The key visual is a dynamic combination of the initials of the WIDC 2020 theme, which are "idea, intelligence and industrial Internet". - Project Duration
- The project started in February 2020 and finished in November 2020 in Yantai, and was exhibited in Yantai on 25th November 2020.
- Operation Flow
- Focusing on "idea, intelligence and industrial Internet", WIDC 2020 has attracted design associations, enterprises, institutions, colleges, etc. from more than 40 countries and regions around the world, and has achieved fruitful results. More than 1000 new technologies and designs from hundreds of enterprises and institutions participated in the exhibition. It has covered 14 fields including high-end equipment, aerospace and intelligent robots, gathering over 1000 participants.
- Team Members
- Chief Designer: Xin Tong
Design Director: Xin Li,Suo Ren
Designer: Lu Qiao, Zilin Liu, Weiwei Mu - Image Credits
- photographer Xin Li, WIDC,2020
video Boran Xiao, WIDC,2020
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