Daejeon Bruce Rice Cake Redesign 떡 패키지 by Choulsoon Park

Daejeon Bruce Rice Cake Redesign 떡 패키지 by Choulsoon Park is a highly esteemed winner of the very prestigious 2021 A' Design Award 동상 in 패키징 디자인 Competition Category.

동패키징· 2021

Daejeon Bruce Rice Cake Redesign 떡 패키지

by Choulsoon Park

Client: Soongraphic

A' Design Award 동상 Winner in 패키징 Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Daejeon Bruce Rice Cake Redesign 떡 패키지

대전 브루스 떡 리디자인은 대전 지역 제과 업체에서 판매하는 떡 제품을 위한 패키지 디자인이다. 패키지에는 대전의 주요 명소 아홉 곳을 그래픽으로 담아, 구매자가 제품과 함께 지역 관광 정보를 함께 얻을 수 있도록 했다. 제품군은 맛에 따라 세 가지 시리즈로 나뉘며, 각 시리즈는 주재료 본연의 색을 활용해 맛을 직관적으로 보여준다. 제품명은 한글과 영문으로 표기했다. 두꺼운 종이를 사용해 세워두거나 눕혀 진열할 수 있으며 쉽게 손상되지 않는다.

The Recognition

About the A' Design Award 동상

Daejeon Bruce Rice Cake Redesign 떡 패키지, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Daejeon Bruce Rice Cake Redesign 떡 패키지, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Daejeon Bruce Rice Cake Redesign 떡 패키지, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 2019-2021 is the year of visiting Daejeon. In order to revitalize the Daejeon tourism culture, Daejeon's nine major landmark graphics were applied to the package of Sungsimdang, a leading confectionery company in Daejeon. Visitors and buyers of Sungsimdang can obtain information on various tourism cultures in Daejeon at the same time as purchasing products, and it will be effective marketing when exporting products in the future.
Dimensions & Packaging: Outer packing 234mm*120mm, inner packing 80mm*125mm, information paper 85mm*125mm
Tags: Illustration, Graphic, Design, Package
Production Technology: The designer decided that the Daejeon Bruce Mochi packaging should convey honest products and brand image while conveying information about local attractions.
To this end, each series was divided into three series according to taste, and each series was designed by linking the brand and local story.
This allows you to experience a variety of products, as well as convey visual information to consumers who have purchased the product.
You can also use thick paper to stand or lay it down. And it is not easily damaged.
Design Challenge: The student designer alone conducted market research from planning to final design results. We have invested a lot of time in surveys to get our marketing results, and we have done several tests on the material of the paper and the structure of the package so that we can install or place the package later.
Research: We divided into two categories: Daejeon local residents and all citizens (including foreigners), and conducted a questionnaire on the brand of the product to be designed and a questionnaire on the degree of understanding of landmarks in the Daejeon area.
As a result, the experience with the product brand “Sungsimdang” was high, but the experience with landmarks in the Daejeon area was somewhat insufficient. Therefore, it was determined that if the local landmark was promoted through the influential company “Sungsimdang” in the region, it would be a good marketing for both the company and the Daejeon area.
Inspiration: There are various cultural assets and attractions in Daejeon, but it is a pity that many people do not know well and most foreigners only know Seoul. Therefore, we considered the necessary methods to effectively activate local tourism through influential companies in the Daejeon region.
Project Duration: The project started in March 2020 and was completed in November 2020 and has been exhibited at the Hanbat National University Moglyeon Gallery.
Operation Flow: The designer selected the color flow of each of the three series as the original color of the material, so that consumers can easily grasp the taste of the product they want to purchase. Also, in consideration of various consumers, English and Korean were applied to each product name in addition to colors.
Team Members: Individual