World of Rabbit 모델하우스 인테리어 by Ke Rong is a highly esteemed winner of the very prestigious 2021 A' Design Award 철상 in 인테리어 공간 및 전시 디자인 Competition Category.

철인테리어· 2021

World of Rabbit 모델하우스 인테리어

by Ke Rong

Client: Beijing Jinghe International Decoration Design Co., Ltd

A' Design Award 철상 Winner in 인테리어 Category

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Verified Award Winner

Verify Award Status for #120258

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Colors

The Design

About World of Rabbit 모델하우스 인테리어

'토끼의 세계(World of Rabbit)'는 중국 충칭시 사핑바구의 부동산 분양 사무소에 자리한 모델하우스 인테리어이다. 70제곱미터 규모의 이 공간은 토끼 가족을 중심으로 전개되는 동화적 테마를 따른다. 과감한 색채와 유쾌한 형태가 공간 곳곳에 등장하며, 부드러운 인형들은 가상의 집주인이 사귄 숲속 친구들을 표현한다. 서로 다른 디자인적·기능적 요구를 충족하기 위해 테라조 질감의 여러 소재가 사용되었다. 침실 포인트 벽면은 플러시 원단으로 마감해 꿈결 같은 분위기를 자아낸다. 현지 기후가 습하고 비가 잦은 탓에 대부분의 바탕재에는 방습 및 방곰팡이 처리를 적용하였다.

The Recognition

About the A' Design Award 철상

World of Rabbit 모델하우스 인테리어, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. World of Rabbit 모델하우스 인테리어, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. World of Rabbit 모델하우스 인테리어, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The colour of this case is bold, modelling also is full of tong qu, blend in fairy tale story as main line in the plan, as if every corner has the life trace of rabbit family. Various dolls in the room are used to simulate the owner's forest friends.
Dimensions & Packaging: The design area of the model room is 70 square meters, located in the sales office of the real estate project, which belongs to the different model room.
The model house is located in Shapingba District, Chongqing. The climate is humid, rainy, cloudy and frosty all year round. In order to avoid the influence of moisture on the design, most of the substrate is anticorrosive, mildew resistant treatment.
Tags: Model room, modern, interior, living space, rabbit, dream
Production Technology: In this project, many different materials with terrazzo texture were selected, and their different material properties meet different design and functional requirements.
Bedroom setting wall used clothes or the plush material that often appears on the bed, built the dreamy atmosphere of the bedroom.
Design Challenge: There are three main design difficulties in this design: one is the boundary between fairy tale and reality in our design direction, how to use the image of rabbit to simulate human life and arouse the resonance of the audience; Second, the same texture of different specifications of different performance of the material selection. Third, there are a lot of special-shaped surface modeling in space.
Research: In the design process, ordinary people's understanding of family is collected and integrated into our whole design concept. We use SU to build a model for simulation and verification, and finally arouse viewers' yearning for childlike innocence. In the whole design is not separated from life, more not separated from its commercial objectives, the use of design techniques, reflect the advantages of the house model and its commercial competitiveness.
Inspiration: The busy life of adults gradually lost the innocence of childhood.
The project was inspired by a public service announcement. In the ads, people of different races and professions stand in front of a mirror, reflecting their childhood selves. They danced in front of the mirror, doing strange things and laughing happily.
Designers will imagine themselves as a little rabbit, with great ideals, love its mother and father, and a lot of friends and family. Everything is so beautiful.
Project Duration: The project, built in Shapingba District of Chongqing, was completed in December 2020.
Operation Flow: After we received the task, we immediately went to the field trip to observe the geographical landform and cultural environment of the region. Then the design elements are combed to construct the conceptual scheme design. After the concept construction is complete, the design will be deepened and the design details will be dealt with. After the completion of the overall scheme, the construction will be carried out.
Image Credits: Photographer, Wang Xuelong, Far View Architectural Photography Studio, 2020