Future Ideal City 체험관 by Haiman Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award 은상 in 인테리어 공간 및 전시 디자인 Competition Category.

은인테리어· 2021

Future Ideal City 체험관

by Haiman Zhang

Client: Guangzhou Benzhi Decoration Design Co., Ltd

A' Design Award 은상 Winner in 인테리어 Category

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View at A' Design Award Press Release Award Badge

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The Design

About Future Ideal City 체험관

'미래 이상 도시(Future Ideal City)'는 미래 도시의 개념을 제시하는 광저우의 체험관이다. 이 공간은 '클라우드 시티(구름 도시)'를 주제로 미래의 주거를 보여주며, 미래적 감성과 첨단 기술, 간결함을 주된 스타일로 삼았다. 외부 파사드는 거울면과 메탈 소재를 결합하였고, 스테인리스 스틸 미러를 활용해 공간의 시각적 깊이를 확장하고 넓혀준다. 중간 레이어는 소재의 변화를 통해 시선을 유도하며, 구체(球體)들은 하부 레이어에 움직임을 더한다. 적층된 ABS 각관은 구름의 형상을 이루고, 파란색 인물 조형물은 공간에 온기와 친근한 성격을 부여한다.

The Recognition

About the A' Design Award 은상

Future Ideal City 체험관, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Future Ideal City 체험관, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Future Ideal City 체험관, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Future Ideal City Experience Hall creates various levels of interactions between the past and the future, people and architecture, people and people, and people and residence. It breaks the boundary between the space and streets, enriches the layers and textures between the two, and hence completes the definition of the future.
Dimensions & Packaging: The disorderly stacked Abs square tubes present the form of clouds, and such showcase devices realize the dialogue in and out of the space, bringing out the theme, while embodying the concept of the future city in a special way.
Tags: future, ideal, city, hall, space, cloud, concept, exhibition, experience
Production Technology: The outer facade is a combination of mirror surface and metals to inject tension and a sense of future into the whole space. The using of stainless steel mirror is introduced to stretch and enlarge the visual sense of the space. The middle space guides the vision with material changes. The lower space uses the sphere to add dynamics to the serious linear space.
Design Challenge: We need to do this design within a very limited space, satisfy client's needs and in the meantime, provide art values and future sense, which is innovative comparing to traditional design method.
Research: The client requires the aim of this project is to draw more people's attention thus attracting more potential buyers. To meet this need, we combine the concept of the existing brand idea of the client -"Future Cloud City"- into our design. We tried several materials and finally decided to use stainless steel mirror as the main material to reflect a future sense, as well as the relations between people, people and space, people and society. People can stand in it and feel the endless reveries of the future.
Inspiration: Located in Haizhu District of Guangzhou City, the Future Ideal City Experience Hall receives a huge flow of visitors. As a showcase of future homes, it introduces the concept of "Future Cloud City" into the space. Taking the future, technology and simplicity as the main styles, it creates a portal with the new design concept, which also serves as a box full of reveries to the future.
Project Duration: The project started in July 2020 in Guangzhou and finished in October 2020 in Guangzhou.
Operation Flow: The project is designed to present a sense of future. That is why we choose stainless steel mirror to enlarge and stretch the space, making people feel indulged in a sort of science fiction environment, at the same time, we add beauty elements into the space too. The blue dolls are like a cute friend from future, showing the warmth and friendness. This space makes the future cool and friendly, and beautiful.
Team Members: Zihui Chen
Ying Tang
Image Credits: Image #1: Photographer Allen Dai, Future Ideal City, 2020.
Image #2: Photographer Allen Dai, Future Ideal City, 2020.
Image #3: Photographer Allen Dai, Future Ideal City, 2020.
Image #4: Photographer Allen Dai, Future Ideal City, 2020.
Image #5: Photographer Allen Dai, Future Ideal City, 2020.