Ballantines 17 선물 패키징 by Li-Shang Printing Co., Ltd

Ballantines 17 선물 패키징 by Li-Shang Printing Co., Ltd is a highly esteemed winner of the very prestigious 2021 A' Design Award 은상 in 패키징 디자인 Competition Category.

은패키징· 2021

Ballantines 17 선물 패키징

by Li-Shang Printing Co., Ltd

Client: Li-Shang Printing Co., Ltd

A' Design Award 은상 Winner in 패키징 Category

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Verified Award Winner

Verify Award Status for #120433

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ballantines 17 선물 패키징

발렌타인 17년은 블렌디드 위스키를 위해 제작된 선물 패키지 디자인이다. 하드케이스 박스는 실버 호일지에 UV 오프셋 인쇄를 적용하고, 골드와 블루 별색 및 엠보싱 로고로 마감했다. 박스 하단의 컨베이어 벨트 방식 구조는 뚜껑을 눕히면 북 스탠드를 들어 올려, 황금빛 무대 위에 보틀을 선보인다. 진열 경로를 따라 새겨진 금박 인쇄는 과거 수상 연도를 기록한다. 뚜껑 앞쪽에는 코르크로 밀봉한 향신료와 향미 샘플이 배치되어 있다. 이러한 구성은 시각에서 후각으로, 다시 미각으로 이어지는 경험을 이끈다.

The Recognition

About the A' Design Award 은상

Ballantines 17 선물 패키징, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Ballantines 17 선물 패키징, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Ballantines 17 선물 패키징, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As users unfold and interact with the packaging, the visuals, the smells and then the tastes create a sensuous experience to emphasize the value of the whisky.
Dimensions & Packaging: Width (250 mm) x depth (155 mm) x height (370 mm), Bottle capacity 700ml
Tags: whisky, packaging, liquor packaging, creative packaging
Production Technology: Rigid box with UV Offset printing on silver foil paper, gold and blue spot color with embossing technique on logos. The highlight of the packaging is the conveyor belt mechanism that is installed under the box which allows the bible stand to rise up as users lay down the box cover.
Design Challenge: The moment from unfolding the packaging to drinking the liquor, we carefully design how the users would interact with the components and how the experience of colors, movements, smells and tastes will present the value of the brand to its full potential.
Research: With Bible as our inspiration, we wanted to portray a sacred moment with the honorable mentioned whisky, as if it is presented at the end of a holy altar. The key is to convey the concept of time and create interactions with the senses through special structural mechanism and thoughtful placement of objects.
We had planned to design the flow of the interaction as this: First, users witness the rising bible. Then they proceed to read the honorable past of the whisky. Finally, they take in the aromas of the spices at the front before they enjoy the whisky. The whole experience is presented in the sequence of visual, smell then taste.
Inspiration: Ballantine’s 17 Year Old blended whisky has been named 2020 Scotch Blend of the Year in Jim Murray’s Whisky Bible. This limited edition packaging celebrates the famous whisky for its 7th win of the same title. The idea that Bible signifies the most important print, we use this as our core concept. Combined with Ballantine's signature blue color, we designed a conceptual space that translates a gilded magnificent altar into an elevated stage for the liquor bottle and the Whisky Bible.
Project Duration: The project started in Taiwan in June 2020 and completed in Taiwan in August 2020.
Operation Flow: When users open the plain blue box the bible will emerge on the golden stage, placed right next to the prestige Scotch Blend whisky. As a pathway leading up to the stage, the gold prints record the past seven awarded years. Cork bottled samples of the spices and flavors are presented at the front of the box cover to provide users a more dynamic experience for the sense of smell right before their first sip of the whisky.
Team Members: Design director: Sheng-Hsun Hong
Graphic designer: Chih-Chen Huang
Packaging structural designer: Li-Fan Liu
Image Credits: Image #1: Photographer Yi-Han Pan, 2021.
Image #2: Photographer Yi-Han Pan, 2021.
Image #3: Photographer Yi-Han Pan, 2021.
Image #4: Photographer Yi-Han Pan, 2021.
Video: Editor Yi-Han Pan, 2021.