Solemici Packaging 육류 제품 패키지 by Dmitry Kultygin

Solemici Packaging 육류 제품 패키지 by Dmitry Kultygin is a highly esteemed winner of the very prestigious 2021 A' Design Award 은상 in 패키징 디자인 Competition Category.

은패키징· 2021

Solemici Packaging 육류 제품 패키지

by Dmitry Kultygin

Client: Dmitry Kultygin

A' Design Award 은상 Winner in 패키징 Category

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The Design

About Solemici Packaging 육류 제품 패키지

솔레미치(Solemici)는 살라미와 프로슈토와 같은 이탈리아 육류 델리 제품을 위한 패키지 디자인이다. 이 디자인은 제품의 맛을 르네상스 예술의 명작에 비유한다. 메인 패키지는 대리석 텍스처가 인쇄된 플라스틱 트레이이다. 종이 헤더는 오프셋 인쇄와 금박 스탬핑으로 제작되어 제품의 프리미엄 특성을 뒷받침한다. 트레이는 높이 225mm, 너비 123mm이다. 밝은 색상과 대비를 이루는 디테일은 제품이 매장 진열대에서 돋보이도록 돕는다. 또한 이 디자인은 전통적인 생산 방식에 대한 존중을 반영한다.

The Recognition

About the A' Design Award 은상

Solemici Packaging 육류 제품 패키지, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Solemici Packaging 육류 제품 패키지, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Solemici Packaging 육류 제품 패키지, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
Dimensions & Packaging: Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
Tags: Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
Production Technology: The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
Design Challenge: The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
Research: The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
Inspiration: Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
Project Duration: The project started in December 2020 in Moscow
Operation Flow: Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
Team Members: Designer: Dmitry Kultygin
3D visualization: Pavel Gubin