Thirty Years Anniversary 브랜드 아이덴티티 by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2021 A' Design Award 철상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.
철그래픽· 2021
Thirty Years Anniversary 브랜드 아이덴티티
Client: Salvita Design
A' Design Award 철상 Winner in 그래픽 Category
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- Verified Award Winner
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The Design
About Thirty Years Anniversary 브랜드 아이덴티티
'30주년 기념(Thirty Years Anniversary)'은 리투아니아와 독일의 외교 관계 회복 30주년을 기념하기 위해 제작된 브랜드 아이덴티티다. 엠블럼은 숫자 30을 강조하며, 두 자리 숫자를 각국 국기의 색으로 조합했다. 대형 적용물에서는 0이 잘려 나가도록 처리되어 레이아웃이 명료하게 유지되고 텍스트의 가독성이 확보되며, 그 형태가 그래픽 요소로 기능한다. 머그컵에서는 손잡이가 잘려 나간 0을 완성한다. 흰 바탕 위의 컬러 마크는 시각적 가시성을 높인다. 이 아이덴티티는 공공 행사와 커뮤니케이션 전반을 하나의 틀로 묶어낸다.
The Recognition
About the A' Design Award 철상
Thirty Years Anniversary 브랜드 아이덴티티, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Thirty Years Anniversary 브랜드 아이덴티티, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Thirty Years Anniversary 브랜드 아이덴티티, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo was created for the German Embassy in Vilnius in order to mark their 30 year anniversary of restored diplomatic relations between Lithuania and Germany. The logo tells a story of two countries who have developed close relations. It is shown by highlighting the number 30 and combining it with the flag from each country.
- Dimensions & Packaging
- To enhance the visibility of the logo, it was decided to use colored signage on a white background.
- Tags
- Anniversary, logo, signage, visual identity, branding, graphic design, Salvita Bingelyte, Salvita Design, Lithuania, Germany
- Production Technology
- Using a larger logo, it came down to a cropped number zero because it does not overload the layout, maintaining good readability and creating a nice graphic element. There was also playful use of the cropped zero on a mug, using the handle of the mug to complete the zero.
- Design Challenge
- To create a successful logo expression of the friendship between Lithuania and Germany.
- Research
- Inspired by the flags of the two states, a modern, stylish and recognizable corporate anniversary emblem was created to visibly frame public events and projects. It will be used by the German Embassy in Lithuania in its external communication throughout 2021.
- Inspiration
- Lithuania and Germany are connected by a long, rich history. Bilateral relations between the two states existed from 1918 and again since 1991 when Germany recognized the reestablished independence of Lithuania and diplomatic relations were restored.
- Project Duration
- Started in January 2021 and finished February 2021 in Vilnius, Lithuania.
- Operation Flow
- The logo not only commemorates the 30 years of restored bilateral friendship and cooperation, but also looks ahead, towards a common future. The merged numbers are like looking through glasses, upon a road with two different countries headed together in the same direction.
- Image Credits
- Erin Hope Stevens (Copywriter)
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