Nu 손목시계 by Maziar Mohit and Iman Kimiaei

Nu 손목시계 by Maziar Mohit and Iman Kimiaei is a highly esteemed winner of the very prestigious 2021 A' Design Award 은상 in 주얼리 디자인 Competition Category.

은주얼리· 2021

Nu 손목시계

by Maziar Mohit and Iman Kimiaei

Client: I and M Design

A' Design Award 은상 Winner in 주얼리 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Nu 손목시계

Nu는 물이 채워진 다이얼을 지닌 손목시계이다. 다이얼에는 세계에서 가장 오염이 심한 수원지들에서 채취한 뒤 자외선으로 살균한 물이 담겨 있다. 투명 아크릴 시침과 분침은 물속에 잠겨 있어 거의 보이지 않는다. 스틸 케이스를 만지면 발광 다이오드가 켜지면서 바늘을 비춰 시간을 확인할 수 있다. 케이스 상단은 돔형 사파이어 글라스로 마감했으며, 스트랩은 선인장 가죽으로 제작되었다. 형태는 잎사귀 위에 맺힌 이슬방울의 윤곽을 따랐다. 푸른색은 오염되지 않은 청정한 바다를 상징한다.

The Recognition

About the A' Design Award 은상

Nu 손목시계, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Nu 손목시계, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Nu 손목시계, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The watch dial is filled with water collected from the world's dirtiest water sources.
Within the water-filled dial are the watch's clear acrylic hands (powered by a Swiss Quartz Movement). They stay almost invisible in the water until you touch the watch metal body (which acts as a touch-sensitive switch), then they come to life by directing a beam of light (from an LED) through them. They glow within the murky water to show the time.
Dimensions & Packaging: Case diameter 38mm, thickness 12mm, strap width 20mm.
Tags: watch, minimal, timepiece, design, unconventional, water, environment,
Production Technology: Domed sapphire glass with an anti-reflective coating on both sides will top the watch 316L High-quality steel case. The strap will be made of all-natural, cruelty-free cactus leather with a magnetic clasp. The polluted water inside the dial will be sterilized using UV. Swiss Quartz Movement.
Design Challenge: The biggest challenge for us was to design a conversation piece that would elegantly convey our message. We want to talk about water pollution without actually talking about it.
Research: We started with a simple question: How can we attract people's attention to a subject matter that they prefer to ignore? We did some research and talked to few experts in the fields of psychology and human behaviour. We found out that the best way to gain someone's attention is to arouse their curiosity. People tend to remember the answers better if they are the ones asking the questions. We designed Nu to be a conversation piece, an object to intrigue.
Inspiration: Nu was born out of our concern for the environment; we aimed to attract people's attention to water pollution and the fact that time is running out for all of us to do something about it.
The morning dew inspired Nu's design. Like a water droplet on top of a leaf, the watch sits on top of the strap; the body shape follows the droplet's contour, and the pristine ocean inspired the blue colour.
Project Duration: The project started in December 2020 in Toronto and finished in February 2021 in Krakow.
Operation Flow: The watch's hands are made from clear acrylic, and they are submerged in water; the refractive index of clear acrylic is close to that of water, making the hands look almost invisible. To see the time, the user touches the watch metal body. The body acts as a touch-sensitive switch for the LED, located at the base of both watch hands; it will light up, illuminating the hands.
Team Members: Maziar Mohit
Iman Kimiaei
Image Credits: Image #1 : 3D Artist Iman Kimiaei, NU Image 01, 2021
Image #2 : 3D Artist Iman Kimiaei, NU Image 02, 2021
Image #3 : 3D Artist Iman Kimiaei, NU Image 03, 2021
Image #4 : 3D Artist Iman Kimiaei, NU Image 04, 2021
Image #5 : 3D Artist Iman Kimiaei, NU Image 05, 2021