Duxiaoxiao 인공지능 디지털 어시스턴트 by Baidu Meux - Dou Shen and Yujie Shi

Duxiaoxiao 인공지능 디지털 어시스턴트 by Baidu Meux - Dou Shen and Yujie Shi is a highly esteemed winner of the very prestigious 2021 A' Design Award 은상 in 인터페이스, 인터랙션 및 사용자 경험 디자인 Competition Category.

은인터페이스· 2021

Duxiaoxiao 인공지능 디지털 어시스턴트

by Baidu Meux - Dou Shen and Yujie Shi

Client: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd

A' Design Award 은상 Winner in 인터페이스 Category

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The Design

About Duxiaoxiao 인공지능 디지털 어시스턴트

두샤오샤오(Duxiaoxiao)는 가상 인간의 외형을 지닌 인공지능 디지털 어시스턴트입니다. 두샤오샤오는 음성, 표정, 신체 동작을 통해 사용자와 소통하며 청각적 피드백과 시각적 피드백을 결합합니다. 답변과 정보는 안드로이드 및 iOS 모바일 기기를 위해 구축된 반응형 인터페이스에 표시됩니다. 지속적인 대화를 통해 어시스턴트는 서로 다른 성격을 발전시키고 사용자의 취향을 학습합니다. 이 디자인은 체계화된 정보의 습득을 지원하는 동시에 사용자에게 동반자와 함께한다는 느낌을 제공합니다.

The Recognition

About the A' Design Award 은상

Duxiaoxiao 인공지능 디지털 어시스턴트, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Duxiaoxiao 인공지능 디지털 어시스턴트, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Duxiaoxiao 인공지능 디지털 어시스턴트, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Duxiaoxiao, with an appearance of digitalized human, is a new generation of AI digital assistant. Through AI technology, she possesses thinking, expression, emotion, and learning abilities like a human being. By communicating with users, she will gradually develop different personalities and constantly understand users’ preferences. Such anthropomorphic interaction brings a relaxing experience of acquiring structured information and knowledge and an emotional interactive companionship to users
Dimensions & Packaging: Duxiaoxiao was given a fully responsive design over multiple screen size of Android and iOS-based mobile devices.
Tags: AI, UX, UI Design, virtual human, digital assistant, knowledge acquisition, entertainment and accompany
Production Technology: We create vivid expressions, motions, and words for Duxiaoxiao so that she can communicate with users like a friend through the combination of AI technology and Web 3D engine that balance the performance of a variety of devices. Using Sketch, Protopie, Adobe Effect design the app make the Duxiaoxiao fluent and attractive.
Design Challenge: One of the most significant challenges we faced is creating the humanlike interaction. We need to catch the features of this experience and design it. We built an ΑΙ digital human interaction system that integrates various forms of human-computer interaction and ΑΙ technology. It enabled Duxiaoxiao to have anthropomorphic thinking, expression, emotion, and independent learning ability.
Research: We used questionnaires, user Interviews, and desk research to collect user requirements of virtual assistants and the problems of existed products. Abundant research was performed throughout the design including script rehearsal, motion capture, emotion simulation, and 3D rendering to make Duxiaoxiao look authentic and vivid. We utilized small-scope tests, and collected and analyzed user feedback to improve user experience and product customer satisfaction.
Inspiration: Traditional AI assistants are characterized by interacting with users through voice, the experience of which lacks a sense of authenticity. We expect that AI assistants can provide natural, emotional companionship to users with its digital, face-to-face communication while maintaining the traditional voice interaction. Meanwhile, she can provide a new experience of acquiring structured information and knowledge through the audio-visual integration to adapt to a variety of application scenarios
Project Duration: The project started in January 2020 and debuted in China in July 2020, it is still going. The team members were based in Beijing, China.
Operation Flow: Duxiaoxiao features anthropomorphic multimodal interaction which can interact with users in a way that. Users can ask Duxiaoxiao by voice when they have questions, and she will display answers and information naturally through different motions, voices, expressions, and attractive interfaces. Users also can chat with Duxiaoxiao when they feel alone. Similar to communicating with friends, users will feel warm and acquainted.
Patents: patented.ZL 2020 3 0147330.X.Baidu Online Network Technology (Beijing) Co., Ltd.2020
patented.ZL 2020 3 0147177.0.Baidu Online Network Technology (Beijing) Co., Ltd.2020
patented.ZL 2020 3 0147169.6.Baidu Online Network Technology (Beijing) Co., Ltd.2020
patented.ZL 2020 3 0146983.6.Baidu Online Network Technology (Beijing) Co., Ltd.2020
patented.ZL 2020 3 0147167.7.Baidu Online Network Technology (Beijing) Co., Ltd.2020
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd.2020,2020 2020-F-0197184
Team Members: Executive Vice President: Dou Shen, Design Director: Yujie Shi, Design Manager: Xuan Li, Designer: Hao Xue, Lei Zhao, Ye Li
Image Credits: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd.2020