디자이너 Ana Mrazek Lugarov의 작품 Chef's 맥주 라벨은(는) 매우 권위 있는 2021 A' Design Award 철상의 패키징 디자인 부문에서 탁월한 수상작입니다.

철패키징· 2021

Chef's 맥주 라벨

디자이너: Ana Mrazek Lugarov

클라이언트: atelier ANII

패키징 부문 A' Design Award 철상 수상작

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사이트 방문 A' Design Award에서 보기 보도 자료 수상 배지

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디자인

Chef's 맥주 라벨 소개

Chef's는 셰프, 와인메이커, 브루어가 함께 만든 콜라보레이션 맥주를 위해 디자인된 라벨이다. 이 맥주는 맥주와 와인의 특성을 결합한 제품으로, 파인 다이닝 시장을 겨냥한다. 라벨은 미니멀한 레이아웃, 고급 소재, 그리고 모던하면서도 클래식한 우아한 서체를 통해 와인 라벨의 시각 언어를 따른다. 검은 단추가 달린 흰색 더블브레스티드 재킷의 전통적인 셰프 유니폼에서 영감을 얻었으며, 금색 라인은 세련미를 암시한다. 질감이 살아 있는 비코팅 용지에 오프셋 인쇄, 금박, 입체 바니시 기법을 적용했다.

수상 인정

A' Design Award 철상 소개

Chef's 맥주 라벨, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Chef's 맥주 라벨, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Chef's 맥주 라벨, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

디자인 비하인드

프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: A label designed for collaboration beer between chef, winemaker and brewers. The beer is specific because it has the characteristics of beer and wine and was made for high gastronomy market. The label had to associate with a wine label, so a minimalist approach to design, quality materials, printing techniques that emphasize parts of the label were used. An elegant font was chosen, modern and classic. The strength of the label is that the name and design are connected, association is precise.
치수 및 패키징: 210 x 68 mm and 190 x 45 mm. Two different dimensions of label because beer came in two sizes, 750 ml and 375 ml.
태그: beer, beer label, minimalistic design, elegant, sophisticated, label design
생산 기술: Paper for the label is textured, uncoated Martele blanc, offset printing, gold foil print and 3D varnish. Interesting contrasts in textures of paper and printing techniques correspond to clean and contrasting lines of graphic elements.
디자인 과제: The biggest challenge was to combine culinary, beer and wine traditions and connect it with the name of the beer and the design of the label in the cleanest and simplest way possible.
연구: Chef's beer is a complex product created in collaboration of chefs, winemakers and brewers, each of them experts in their profession. The name of the beer was a strong association in which direction to go with research and design. The chef’s uniform was very strong image around which I tried to tell a story. It was important to connect the name, the people who created it and it’s purpose. It is a gastronomic product intended to be enjoyed with a good meal.
영감: Inspiration for this label was the name, the chef and his traditional uniform. White double-breasted jacket with black buttons worn by qualified chef give the label a perfect contrast. Golden line represents a visual part of uniform but also excellence and sophistication. White is intended to signify cleanliness in chef’s uniform and also on the label. Font is elegant and bold, both modern and classic.
프로젝트 기간: The project was finished in 2020. It was created in Croatia and Slovenia. Label was designed in 2019 and printed in 2020. Beer was awarded with gold medal at the European Beer Challenge 2020 in London.
운영 흐름: By looking at a bottle of chef's beer, a minimalist visual and name, an strong association is created for the user. He is connecting the name and visual and an association of chef’s uniform is created in his mind.
Choosing the shape of the bottle may associate it with wine or champagne, but the name and a details on the label reveal that it is a very special beer.