Front 브레이슬릿 by Nardin Sabounchi is a highly esteemed winner of the very prestigious 2021 A' Design Award 은상 in 주얼리 디자인 Competition Category.

은주얼리· 2021

Front 브레이슬릿

by Nardin Sabounchi

Client: Ela.store

A' Design Award 은상 Winner in 주얼리 Category

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Verified Award Winner

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Colors

The Design

About Front 브레이슬릿

Front는 정면에서 바라볼 때 온전히 이해되도록 디자인된 브레이슬릿 컬렉션이다. 각 브레이슬릿은 완전한 원형을 이루며, 장식을 형성하는 선들이 외곽의 원과 교차한다. 장식은 밴드의 외부 표면이 아닌 내부에 배치되어 있어 사이즈 규격이 일반적인 기준과 다르다. 각 작품은 수직축을 기준으로 대칭이며, 수평축을 기준으로는 비대칭이다. 이 브레이슬릿은 왁스 몰드를 입체적으로 디자인하고 출력한 후 실버로 주조하여 제작된다. 그 결과 일상적으로 착용하기에 가볍고 견고한 제품이 완성되었다.

The Recognition

About the A' Design Award 은상

Front 브레이슬릿, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Front 브레이슬릿, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Front 브레이슬릿, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the FRONT bracelets collection, as the name implies, to comprehend the design of the work, it has to be observed face front. The general state of the work is in the form of a complete circle, and the lines that form the decoration of the bracelet intersect with the outer circle.
Dimensions & Packaging: Weight of bracelet 1: 13.03 grams diameter: 69.45mm elevation: 3 mm thickness: 1.5 mm pipes size: 1.35 mm.
Tags: Fine jewelry, Bracelets, Poetic, Jewelry, Ela.store, Front bracelet
Production Technology: Pair of 3D-designed and 3D-printed wax mold and cast silver bracelets with the best available material (s925).
Variable in every metallic material: gold, steel, silver, platinum, or different plating in every possible color.
Design Challenge: The most challenging and frustrating part in designing the bracelets, In contrast to other fine jewelry that has their decorations on the outer surface, this collection has internal and interlacing decoration which causes this obstacle makes it harder to scale the final product fit on the wrist.
The next problem was due to the 3D cast making. As for having several 3D printing methods the most important factor for choosing wax modeling was accuracy which in other cases cause the internal lines to overlap.
In addition to 3D prints and casting operation was which materials to use as filaments, for instance, plastic-based filaments (ABS/PLA) wouldn’t make it through the heat casting process and would stick to the product causing impurity in the final product. But SLA wax modeling technique won't cause problems as the wax would evaporate in the contact of extreme of kiln leaving the hot cast empty of any other materials resulting in a pure product.
Research: Sohrab Sepehri had a major idol role in designers' life, so they felt a need to pay back in their own ways. As for their adoration towards all his life works, they felt an existential love for "the footsteps of water", they set their minds to build a relationship with the blank verse and their works. In order to establish a balance between the work and the blank verse, designers animated Sohrab's lifestyle of simplicity, modesty, and receptivity.
Inspiration: The FRONT collection is inspired by a poem of a great Persian poet, Sohrab Sepehri, acknowledged worldwide for his paintings, in Iran he was known for his blank verses. His poem, named "The footsteps of water", points out the necessity of changing the point of view toward all phenomena: "Wash up the eye, See the otherwise"; this verse is the foundation of this design. The designer, inspired by the blank verse, strongly believes that point of view is much more essential than perception itself.
Project Duration: The idea of the project stroke the mind of the designers in Nov 2019 and by Dec 2020, the production steps were completed in Tehran, Iran.
Operation Flow: Lightweight, durable for everyday use. Chic and stylus.
Team Members: Nardin Sabounchi, Masoumeh(Niloufar) Salehi,
Image Credits: Photographer and Videography: Tina Tinati 2021