Yudong CUN 마스코트 디자인 by Linggaung Chen, Sf Zhang and Cy Zhao

Yudong CUN 마스코트 디자인 by Linggaung Chen, Sf Zhang and Cy Zhao is a highly esteemed winner of the very prestigious 2021 A' Design Award 철상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

철그래픽· 2021

Yudong CUN 마스코트 디자인

by Linggaung Chen, Sf Zhang and Cy Zhao

Client: Communication University of Zhejiang

A' Design Award 철상 Winner in 그래픽 Category

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The Design

About Yudong CUN 마스코트 디자인

Yudong CUN은 중국의 농민화 마을인 위둥(Yudong) 마을을 위해 제작된 마스코트 디자인이다. 이 마스코트는 마을을 상징하는 물고기 형상을 기반으로 한다. 물고기는 단순한 만화 캐릭터로 그려졌으며, 지역 농민화의 모티프와 세계 각국 국기의 상징 요소가 결합되었다. 그 결과 지역 문화와 국제적인 시각 스타일을 잇는 다채로운 이미지 세트가 완성되었다. 이 마스코트는 정해진 크기가 없으며, 정지 그래픽 또는 애니메이션 그래픽으로 제작될 수 있다.

The Recognition

About the A' Design Award 철상

Yudong CUN 마스코트 디자인, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Yudong CUN 마스코트 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Yudong CUN 마스코트 디자인, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a mascot image designed for Chinese farmers' painting village. Yudong village, as the most distinctive style of farmers' painting village in China, is a cartoon image with international style, which makes it easy and humorous to be accepted by people. Through the design of this cartoon image, it conveys the artistic style of Yudong village, and also realizes the integration with the symbols of the world.
Dimensions & Packaging: It has no fixed size and can be made according to the required size.
Tags: Chinese elements, international style
Production Technology: Using the method of graphic creative design, the combination of fish cartoon image and different elements is realized. Through the way of graphic design, Chinese elements and world elements are integrated to achieve a group of colorful cartoon image design.
Design Challenge: The biggest challenge of this design project is to combine Chinese elements, the world's rich and the cartoon image of fish, and have the beauty of international style.
Research: Methods: using the method of graphic creative design, Chinese elements and world symbols were integrated into the cartoon graphics of fish to realize the combination of Chinese elements and international symbols. Tools: Photoshop, Illustrator
Inspiration: The inspiration of this design comes from the characteristic "fish" figure of Yudong village. Through the design, a vivid and interesting cartoon image is realized. In terms of design and application, the first is to integrate the fish graphics with the farmers' paintings in Yudong village, and the second is to integrate it with the national flag symbols of all countries in the world. It presents a cartoon image with local cultural elements and international style.
Project Duration: The project started in April 2020 in Hangzhou and finished in August 2020 in Hangzhou
Operation Flow: The design of this group of cartoon images can be made into static or dynamic effects according to the needs of publicity.
Team Members: Designer: Lingguang Chen,
Designer: Chao Yang,
Designer: Shifeng Zhang,
Designer: Chunyi Zhao，
Designer: Hao Xu，
Designer: Zikun Chen
Image Credits: Image #01 : Designer Linguang Chen
Image #02 : Chao Yang，Chunyi Zhao
Image #03 : Shifeng Zhang, Hao Xu
Image #04 : Zikun Chen