금 인테리어 · 2021
BD's Hype Tribe 오피스 인테리어 디자인
- A' Design Award 금상 2021 in 인테리어
- CLIENT: DB and B Pte Ltd
- Estimated Number of Design Views: 25,018
- Verification code 3277308558 · Verify this award
Colors
About BD's Hype Tribe 오피스 인테리어 디자인
BD의 하이프 트라이브(Hype Tribe)는 싱가포르 소재 건물의 두 개 층에 자리한 오피스 인테리어이다. 이 디자인은 여러 사업 부문을 하나의 공유 커뮤니티 공간 안에 통합한다. 리셉션 구역, 코워킹 카페 존, 업무 근린 공간이 끊김 없는 시각적 여정으로 연결된다. 한 카페 구역은 야외 정경에서 영감을 받아 차분하고 편안한 환경을 제공한다. 천장에 매달린 흡음 패널은 공간 위로 흐르는 듯한 감각을 만들어낸다. 목재와 녹색 식재를 결합해 바이오필릭 요소를 실내로 들여왔다. 데스크 셰어링 방식은 층 면적의 효율적인 활용을 뒷받침한다.
About the A' Design Award 금상
BD's Hype Tribe 오피스 인테리어 디자인, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. BD's Hype Tribe 오피스 인테리어 디자인, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. BD's Hype Tribe 오피스 인테리어 디자인, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.
Press Kit
- Unique Properties
- A strong visual and immersive design that fuels different experiences throughout this space. From the inspiration of an Alfresco cafe that offers an ambient and cozy environment with the lingering aroma of freshly-brewed coffee to the dynamism created by the suspended acoustic panels which emulates robust flow or current. Interplay of wood and green elements that enforces biophilia inspirations.
- Tags
- Collaboration, Visual Journeys, Innovative, Tribe, Biophilic, Experiential, Thematic
- Design Challenge
- Being on a large floorplate on two separate levels, the design team focused on binding the various journeys that connected the various spaces from the main reception area to the co-working café areas and also ensuring ‘neighbourhooding’ zoning being applied at the work zones. All these spaces are designed towards supporting seamless collaboration and driving innovative spirit.
- Research
- The results of an earlier workplace study suggested that BD opt for an efficient desk sharing approach. The design team adopted this recommendation and proceeded with further development of the overall space planning and design development for BD. Serving as a regional headquarters for multiple business units, DB&B’s design team conducted numerous exploratory workshops with key stakeholders to fully understand the employee requirements such as meeting, training, storage and filing amongst others.
Once data collection is completed, the space planning began. With BD occupying levels 7 and 8 at The Strategy, it was imperative to render full vision of the proposed stacking plan and zoning to BD to clearly show department adjacencies and ultimately, mapping the various experiential journeys. - Inspiration
- Inspired by Becton Dickinson’s (‘BD’) consolidation exercise of key business units into one single floorplate, we knew we wanted to enable a blended community space, for the various tribes of BD to come together, unite and promote cohesions with one common language. This common language was articulated with a strong design language that formed the narrative for the different experiential journeys within the space.
- Project Duration
- The project started in September 2019, and was completed in March 2020 at 2 International Business Park Road, The Strategy, Singapore.
