Beer Mail by Volfas Engelman 수제 맥주 패키지 디자인 by Bold Brands

Beer Mail by Volfas Engelman 수제 맥주 패키지 디자인 by Bold Brands is a highly esteemed winner of the very prestigious 2021 A' Design Award 은상 in 패키징 디자인 Competition Category.

은패키징· 2021

Beer Mail by Volfas Engelman 수제 맥주 패키지 디자인

by Bold Brands

Client: Bold Brands

A' Design Award 은상 Winner in 패키징 Category

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Beer Mail by Volfas Engelman 수제 맥주 패키지 디자인

Beer Mail은 다양한 수제 맥주 라인을 위한 패키지 디자인이다. 라벨은 우표처럼 테두리를 두른 형태로, 브랜드명과 우표가 지닌 수집품으로서의 특성을 동시에 암시한다. 각 제품에는 언뜻 보기에 서로 무관해 보이는 요소들을 결합한 콜라주 일러스트레이션이 적용되었다. 맥주에 사용된 원료들이 일러스트레이션 속에 숨겨져 있어 소비자가 이를 찾아보는 재미를 느낄 수 있다. 이 맥주는 디지털 인쇄 라벨을 부착한 330ml 유리병과 인쇄된 500ml 캔으로 판매된다. 이러한 디자인은 해당 제품군의 소량 생산 방식을 반영한다.

The Recognition

About the A' Design Award 은상

Beer Mail by Volfas Engelman 수제 맥주 패키지 디자인, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Beer Mail by Volfas Engelman 수제 맥주 패키지 디자인, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Beer Mail by Volfas Engelman 수제 맥주 패키지 디자인, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Exceptional taste beer causes a surprise to your taste buds, and our goals was to convey that same kind of surprise visually. Every label must not only be unique, unusual and not only attract attention but to keep it for a little while. It was important not only to make it attractive but also create the association with the taste at the same time letting the consumer to find ingredients used in making of the beer hidden all over the vivacious illustrations.
Dimensions & Packaging: 500 ml cans HD printed.
330 ml glass bottles with labels.
Tags: Craft beer, Beer mail, Alaus laiskai, Collage, Mail, Post Stamp
Production Technology: Bottle labels was produced by digital printing technolgy in brewery. Cans was printed in Can printing house.
Design Challenge: Gentleman is the brand character of Volfas Engelman which is the head brand Beer Mail trademark. And the challenge in this case was to combine this “chatty extrovert” design of craft beer with the gentleman qualities of head brand at the same time avoiding to appear casual and visually similar to a classic beer. Collage graphics together with a postage stamp resembling label was the answer in this case, combining art courage and gentlemenhood into unique visual identity.
Research: Craft beer category is exceptional in the field containing bold package designs and creative illustrations. Big part of labels are exactly that which helps to stand out and highlight the courage of producer as well as unique qualities of product itself. Sometimes even chaotic illustrations helps to reveal that rebellious approach to beer making.
One of the most important goals was to find that exclusive style and to make this product noticeable in this challenging market.
Inspiration: The name Beer Mail made us look at the subject of mail. The frame of the stamp was inspired by the idea of the post stamps and how unique it can be, oftentimes even collection worthy. The products are exclusive and produced in small quantities, so we wanted this to be reflected in a design of each label. Every beer type has a unique combination of unexpected flavours that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance.
Project Duration: This project started in January 2020 and is still ongoing adding a new variety every other month.
Operation Flow: Beer Mail brand products are produced by one of the biggest local breweries and standard packaging mediums was presented as an only option for the time being. Only challenge was to blend in existing craft beer market as smooth as possible. Therefore 330ml bottles and 500ml cans were selected as the primary packaging.
Team Members: Creative Director: Motiejus Gaigalas
Graphic Design: Sandra Ramoskaite
Image Credits: Illustrations & Visuals: Sandra Ramoskaite