은 그래픽 · 2021
Imagine Center 시각적 아이덴티티
by Satie Eljack
- A' Design Award 은상 2021 in 그래픽
- CLIENT: Satie
- Estimated Number of Design Views: 46,971
- Verification code BB9331A2FB · Verify this award
Colors
About Imagine Center 시각적 아이덴티티
목표는 요가 포즈에서 영감을 받은 모양, 색상 및 디자인 기법을 사용하는 것이었습니다. 내부와 센터를 우아하게 디자인하여 방문객들에게 에너지를 충전할 수 있는 평화로운 경험을 제공합니다. 따라서 로고 디자인, 온라인 미디어, 그래픽 요소 및 패키징은 센터 방문자가 센터의 예술과 디자인을 통한 훌륭한 커뮤니케이션 경험을 가질 수 있도록 완벽한 시각적 아이덴티티를 갖도록 황금 비율을 따랐습니다. 디자이너는 명상과 요가의 경험을 디자인에 구현했습니다.
About the A' Design Award 은상
Imagine Center 시각적 아이덴티티, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Imagine Center 시각적 아이덴티티, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Imagine Center 시각적 아이덴티티, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.
Press Kit
- Unique Properties
- The design is a visual identity and branding for a yoga and meditation center -"imagine Center"- where visuals and design play a main role to achieve the meditation and yoga center goals, therefore the golden ratio was used to abstract the ancient yoga pose "Sukhasana" reaching a balanced visual look that fits the character of the center. The logo was represented by the body shape and soul.
- Dimensions & Packaging
- The product's design used vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The logo could be used separately by the Client to identify themselves by engraving it on different materials.
- Tags
- Identity, Branding, Theme, Packaging, Logo, Meditation, Wellness, Spa, Yoga, Mental health
- Production Technology
- The shape of the human body in the "Sukhasana" yoga pose was an inspiration to use the golden ration creating a visual representation for the brand's idea, and it was implemented using vectors to reach the highest quality of print. simplicity is the most complicated form of beauty therefore the design took a very simple path yet very detailed and elegant.
- Design Challenge
- Saudi Arabia has a wide range of diversity in cultures as well as varying history of arts in many different regions of this large country. The main challenge in the creative process was to come up with the theme and patterns in that connect and unify these regions in attempt to represent the Saudi Arabian multiple cultures.
- Research
- Meditation science in the kingdom of Saudi Arabia, is one of growing practices in society. Due to the response- to the field of relaxation- professional meditation centers are having more of attention from business investors and a shed of light by the known health care organizations. The design presents meditation using colors inspired from nature such as: Sun, Wood, Stone, sky, and greenery. And the graphic element on the design was inspired from the physical meditation and yoga poses.
- Inspiration
- The brand profile and design was inspired by a main pose in yoga and meditation practices called "Sukhasana" where the physical shape of the body was used in the sketching of the logo and the soul is being represented with a shape and a color taking the center of the design as the soul is the center of the body. And as a designer and an artist meditation and yoga have been a big part of my creative thinking process, so when it came down to designing a profile for a yoga and meditation center, it gave a strong enough motive to practice my proficient into coming up with the identity.
- Project Duration
- The project started in October 2020 and was successfully completed in January 2021 in Saudi Arabia, Riyadh.
- Operation Flow
- The visual identity of the brand includes designs for the interior look of the center, packaging, signs, advertisements, and online media.
