Mr.Penguin 차 포장 by Xianfeng Wu is a highly esteemed winner of the very prestigious 2021 A' Design Award 동상 in 패키징 디자인 Competition Category.

동패키징· 2021

Mr.Penguin 차 포장

by Xianfeng Wu

A' Design Award 동상 Winner in 패키징 Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mr.Penguin 차 포장

Mr.Penguin은 펭귄 모양으로 디자인된 차 포장입니다. 용기 본체는 유리 소재로 제작되어 내부에 담긴 구형의 오렌지 보이차가 그대로 들여다보입니다. 부드러운 원목 뚜껑과 패브릭 스카프가 포장에 여유롭고 세련된 분위기를 더합니다. 뚜껑을 뒤집으면 펭귄 캐릭터의 얼굴이 나타납니다. 전통적인 차 포장에서 벗어난 이 형태는 중국차를 즐기는 젊은 소비자층에게 어필하는 것을 목표로 합니다. 다 쓴 용기는 보관용 단지나 화병으로 재사용할 수 있습니다. 각 제품의 크기는 106 x 106 x 240밀리미터입니다.

The Recognition

About the A' Design Award 동상

Mr.Penguin 차 포장, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Mr.Penguin 차 포장, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Mr.Penguin 차 포장, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It breaks the traditional form of tea packaging and hopes to cater to more young people who love Chinese tea. The appearance of the product is designed according to the shape of penguin, You can feel a kind of warm picture when displaying.
Dimensions & Packaging: 106mmX106mmX240mm
Tags: Penguin, tea packaging, water tank, life, leisure
Production Technology: Vitreous material is adopted in the creation of tank body, which makes it possible to have a sight of spheroidal orange puer tea inside the tank. Soft wooden cover matches its scarf made it more fashionable and leisure .
Design Challenge: In the process of product proofing and production, there are also many obstacles, because the product involves the combination of a variety of materials, most of which are completed by hand. In the process of assembly, there are some difficulties. Through close communication with the manufacturer in the later stage, the product is finally presented perfectly, and the market feedback is good.
Research: In the process of product creative design, not only the consumers of the product should be considered, but also the experience of customers and the effect of the product on the shelf. Reasonable expression of materials, convenient use of products, environmental protection and recycling can promote the sales of products.
Inspiration: Penguin gives people a warm feeling, and tea also gives people a warm heart. We hope that through the IP image of penguin, customers will have a more intimate feeling when they buy, form a symbolic communication, and make the brand more prominent when the products are on the shelves.
Project Duration: The project was created in February 2019, completed in Shenzhen in January 2020, and exhibited in Shenzhen Convention and Exhibition Center in December 2020
Operation Flow: Additionally, when you turn the cover over, what will come into your eyes is a handsome Mr.Penguin. And that is the original idea of Mr. Penguin. The empty tank can be used as storage tank or vase after you finish drinking the tea in the tank. Thus it can integrate your life very naturally.
Team Members: Wu Xianfeng