Yipin Yellow Tea 차 패키지 디자인 by Xianfeng Wu

Yipin Yellow Tea 차 패키지 디자인 by Xianfeng Wu is a highly esteemed winner of the very prestigious 2021 A' Design Award 철상 in 패키징 디자인 Competition Category.

철패키징· 2021

Yipin Yellow Tea 차 패키지 디자인

by Xianfeng Wu

A' Design Award 철상 Winner in 패키징 Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Yipin Yellow Tea 차 패키지 디자인

이핀(Yipin) 황차는 장식용 오브제로도 활용할 수 있는 차 패키지 디자인이다. 패키지는 세라믹과 금속을 결합해 제작되어 밀폐성이 우수하며, 장기 보관과 재사용이 가능할 만큼 견고하다. 그 형태는 황실 차밭을 지키는 호랑이, 용 모양의 옛 우물, 그리고 멍딩산(蒙頂山)의 바위에서 영감을 얻었다. 패키지를 여는 행위 자체가 작은 발견의 경험으로 연출된다. 차를 다 사용한 뒤에는 뚜껑을 분리하고 내부에 향을 피울 수 있어, 용기가 향로로 변모한다. 패키지의 크기는 110 × 110 × 21밀리미터이다.

The Recognition

About the A' Design Award 철상

Yipin Yellow Tea 차 패키지 디자인, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Yipin Yellow Tea 차 패키지 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Yipin Yellow Tea 차 패키지 디자인, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a tea packaging design. The package is not just a container of the tea and at the same time, it can also be taken as a piece of artwork displayed in our life.After enjoying the tea, it can also be used by taking as a incense burner. Move the cover and ignite incense inside. At the moment, it seems enjoy the cloudy mist in the mountains.
Dimensions & Packaging: 110mmX110mmX21mm
Tags: Tiger, dragon, tea packaging, incense burner, nature
Production Technology: The product adopts the combination of ceramic and metal, good sealing, durable, suitable for long-term storage and recycling.
Design Challenge: In the process of product proofing and production, there are also many obstacles, because some of them are completed by hand, and there are some difficulties in the assembly process. Through close communication with the manufacturer in the later stage, the final product can be perfectly presented, and the market feedback is good
Research: In the process of product creative design, not only the consumers of the product should be considered, but also the experience of customers and the effect of the product on the shelf. Reasonable expression of material, convenient use of products, environmental protection and recycling can promote the sales of products.
Inspiration: The origination of the package of the tea comes from the tiger, which guards the imperial tea garden, dragon shaped old well and Menshan stones. It has tactfully connected the geological cultural structure. It is carefree and plain and ingenious beyond description. The tiger is crouching and dragon is hidden inside, which represents that Mengding mountains is the place with lots of hidden treasures.
Project Duration: The project was created in February 2019 and completed in Shenzhen in June 2019, and sold in Chengdu, China
Operation Flow: Opening is a process of exploring the unknown, just like mining treasure, giving people surprise and expectation.
Team Members: Wu Xianfeng